Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Consider how the team treated a series devoted to virtual reality.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. WashPost HS Sports (@WashPostHS) September 2, 2017. Here’s an example of what that looks like. (It

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads. The topic clusters model. Topic cluster model explained. Look to your buyer personas for assistance.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The brand claims that it “will never go back to humans.”.@shopcosabella Image source.

Marketing 104

Marketing Content Agency Content Marketing 104

Content Marketing Institute

JUNE 27, 2018

Zoho is a full-scale social-sharing platform akin to Buffer or CoSchedule on agency-enabling steroids. A collaboration tool like @zohosocial allows you & your team to make decisions faster. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 102

Brand Content Storytelling Editorial Team 102