Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts.

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Content Marketing Marketing Content Retail 102

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). CCO: What is micro-influencer marketing?

Recruitment 91

Recruitment Marketing Editorial Team Editorial 91

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. No one post can provide all relevant tools in the space. Workflow automation: IFTTT.

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Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media.

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Editorial Team Content Manufacturing Keywords 102

ProBlogger

DECEMBER 5, 2016

What are you currently doing that you can add to with a bonus, or accompaniment that will only make it even more enticing to your audience. The same goes for all those blog posts you’re sitting on. Go to Google Analytics and look at the top 10 blog posts that bring you the most traffic. at least that’s the plan!

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Editorial Blog Blogging Projects 50

Content Marketing Institute

MAY 3, 2018

Yet, when she asks the ICC audience, “How many of you have a martech-stack strategy that talks about integration and team and training?” Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. They’re not just about understanding how to send a campaign or how to post a blog post.

Content 91

Content Content Management System Editorial Content Marketing 91

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

Editorial 49

Editorial Social Media Blog Blogging 49

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. WashPost HS Sports (@WashPostHS) September 2, 2017. Heliograf supplemented The Washington Post reporters covering the Rio Olympics, and created 300 news stories and alerts for the event.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

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Marketing Content Agency Content Marketing 104

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

Editorial 42

Editorial Social Media Blog Blogging 42

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Stay plugged in to audience needs. Making it a success is another.

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Brand Content Editorial Team Editorial 104

Content Marketing Institute

NOVEMBER 9, 2017

It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). How can you help your audience in a way no one else can?

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Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. The whole premise of growing Social Media Examiner, Darren, was to bring the experts to the audience that I was trying to build at Social Media Examiner.

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Social Media Blog Blogging Media 31

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. you’re essentially surfing the web to find vetted and targeted content from and for your audience. First, Pinterest is a direct connection to your audience.

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Collaboration Content Editorial Editorial Team 109

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. The whole premise of growing Social Media Examiner, Darren, was to bring the experts to the audience that I was trying to build at Social Media Examiner.

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Social Media Blog Blogging Media 21

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . It highlights my journey as a blogger and areas where you can evolve your own blog and online business. I interviewed Pat on stage and there’s a bit of Q&A with our audience as well. Why do you say?”

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Blog Blogging Blogger Architecture 24

ProBlogger

FEBRUARY 27, 2017

Here’s the mindmap of today’s show (click to enlarge): Here’s a mindmap I used as an illustration in a blog post on making money blogging. It was used on this post – https://problogger.com/make-money-blogging/. Hopefully, it’s going to help you to make a little bit of money from your blog as well.

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Blog Blogging Search Engine Optimization Social Media 36

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

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Editorial Team Editorial Content Marketing Construction 95

ProBlogger

MAY 1, 2017

Darren: My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board and a series of ebooks, all designed to help you as a blogger to start a blog, to grow the audience to your blog, to create content that’s going to change that audience’s life in some way and hopefully make a profit from your blog as well.

Content 52

Content Blog Blogging Text 52

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Review sites can be a springboard for content ideas – ideas that already reflect something your audience thinks, whether it’s about how to use your product, what features matter, or pain points to overcome.

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Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5%

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier.

Content 89

Content Editorial Freelance Projects 89

ProBlogger

FEBRUARY 27, 2017

Here’s the mindmap of today’s show (click to enlarge): Here’s a mindmap I used as an illustration in a blog post on making money blogging. It was used on this post – [link]. Hopefully, it’s going to help you to make a little bit of money from your blog as well. How could you extend that blog post?

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

NOVEMBER 21, 2017

I know brands that have received fully written guest posts even though they didn’t have a blog.). Answer these questions about the blog: . Who is the site’s target audience? Always write with the audience in mind. What are the identified categories and tags for posts? Write for their audience.

Management 107

Management Blog Blogging Editorial 107

ProBlogger

MAY 1, 2017

Darren: My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board and a series of ebooks, all designed to help you as a blogger to start a blog, to grow the audience to your blog, to create content that’s going to change that audience’s life in some way and hopefully make a profit from your blog as well.

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Content Blog Blogging Text 36

ProBlogger

MAY 7, 2018

And here are 9 accelerators to grow your blog faster: Understand and engage with your audience. A blog, podcast, event, job board, series of ebooks, and courses, all designed to help you to start an amazing blog to grow the audience on their blog, to create great content, and to build some profit around that blog as well.

Blog 48

Blog Blogging Collaboration Social Media 48

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Republishing.

Long Form Content 88

Long Form Content Editorial Team Editorial Content Marketing 88

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. Begin with your audience in mind. Your primary goal should be to provide valuable insights for your audience. Your audience will sense if the research was conducted for self-serving purposes, and that could turn people off. Infographics.

Consulting 95

Consulting Projects Recruitment Government 95

Content Marketing Institute

APRIL 19, 2018

Search through your blog or other content archives for posts or topics that can be expanded, updated, or adapted. Expand an old blog post based on industry-wide changes. Adapt a popular text-based post into an infographic, video, or tool. @AndreRampat #writersblock Click To Tweet. Dig in the content archives.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. These robust resources provide your audience with an in-depth examination of topics that really matter to them.

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SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. 85% of Australian respondents agree their org is focused on building an audience vs 69% last year. Focus first on audience information needs. cmicontent Click To Tweet.

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Content Marketing Editorial Marketing Content 78

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

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Blog Post Post Content Blog 110

Content Marketing Institute

JANUARY 1, 2018

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018. Click To Tweet.

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