Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. The topic clusters model. Click To Tweet.

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Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

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Marketing Content Agency Content Marketing 107

Content Marketing Institute

NOVEMBER 12, 2017

In the past year, The Washington Post has published more than 850 stories created by its in-house automated storytelling technology called Heliograf – although, more realistically, it may be better named in-house reporting technology because it churns out news articles and social media posts.

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Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. After your book appears, you could respond to comments and reviews as blog posts.

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Creativity Content Marketing Marketing Content 108

ProBlogger

FEBRUARY 27, 2017

Here’s the mindmap of today’s show (click to enlarge): Here’s a mindmap I used as an illustration in a blog post on making money blogging. It was used on this post – https://problogger.com/make-money-blogging/. You can see here we’re getting more granular with the ways that you can grow your blog.

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Blog Blogging Search Engine Optimization Social Media 35

Buffer

JULY 27, 2017

sessions in May 2017. The 3-step system behind our blog growth In this post, we’ll draw back the curtains and share the three-step process we use to grow this blog: Audience Cadence Promotion Feel free to click on the bullet point that interests you the most to skip to that step.

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Editorial Social Media Blog Blogging 52

Content Marketing Institute

NOVEMBER 9, 2017

It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development. Click To Tweet.

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Content Marketing Editorial Proofreader Content Creator 91

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Quuu is the first social-sharing automation tool curated by humans, vetted by humans, designed for humans.

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Collaboration Content Editorial Editorial Team 111

Neil Patel

NOVEMBER 12, 2020

In this blog post, we will explore meta tags and see how they affect your overall digital marketing efforts. Tags are a crucial element that determines what my automated social media posts look like. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”.

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Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

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Recruitment Marketing Brand Awareness Editorial Team 107

ProBlogger

FEBRUARY 27, 2017

Here’s the mindmap of today’s show (click to enlarge): Here’s a mindmap I used as an illustration in a blog post on making money blogging. It was used on this post – [link]. In the finding traffic and growing your traffic to your blog, there’s a variety of different ways that you can get traffic to your blog.

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Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. No one post can provide all relevant tools in the space. Even better?

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Brand Content Editorial Team Editorial 107

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

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Editorial Social Media Blog Blogging 49

Content Marketing Institute

JUNE 26, 2018

A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. TIP: You also can use reviews to identify keywords to elevate in your blog posts.

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Editorial Team Content Landing Page Editorial 110

ProBlogger

JANUARY 6, 2017

If you’ve done your end-of-year blog audit , you’ll be in an even better position to kick-start your best year yet, so make sure you’ve got that sorted before you go through this list – it will give you a fantastic indication of where you can improve and what bits need working on the most. Go get ’em tiger!

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Editorial Social Media Blog Blogging 41

Content Marketing Institute

APRIL 16, 2018

My company did one last year, 2017 Google Search Click Through Rate Study , which found the top position attracts 21% of clicks, while the second and third positions generate 10% and 7.5% Social media networks and tools provide keyword analytics opportunities to research natural language, trends, real-time keyword context, and more.

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Keywords Concept Content Editorial Team 111

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. The company posed 10 imaginary scenarios to survey takers, including giving up all social media accounts for the next five years (54% picked that option).

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Content Editorial Freelance Projects 92

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. No one post can provide all relevant tools in the space.

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Brand Content Storytelling Editorial Team 105

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. Ian Faison (@ianfaison) November 15, 2017.

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Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? If the blog isn’t updated regularly or frequently, there are fewer opportunities for guest blog posts. TIP: If your strategy calls for guest blogging on multiple sites, put together a spreadsheet to record your answers to these questions for each blog.

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Management Blog Blogging Editorial 109

Content Marketing Institute

DECEMBER 19, 2017

For example, mining user feedback shared through social channels, posted in your comments section, or offered in conversations with your sales team can reveal valuable insights you can use to prioritize your curation efforts. To make sure we are transparent, an editor’s note with a link to the original post is included.).

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Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

DECEMBER 19, 2016

To help me do that, I have invited my friend Michael Stelzner of Social Media Examiner and Social Media Marketing World onto the show because he’s someone who I’ve seen build an amazing business relatively quickly in the social media space. He’s built an incredibly successful business around Social Media.

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Social Media Blog Blogging Media 21

ProBlogger

MARCH 12, 2018

Many experienced bloggers are slowing down on new content, while increasing traffic to to their blog by revising posts they’ve already written. Individual blog posts tend to get the most traffic on your site, which means there’s gold in them thar archives. Google Analytics ; Google AdSense. Facebook group.

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Search Engine Optimization Editorial Social Media Blogger 52

ProBlogger

DECEMBER 19, 2016

To help me do that, I have invited my friend Michael Stelzner of Social Media Examiner onto the show because he’s someone who I’ve seen build an amazing business relatively quickly in the social media space. As we discover in the interview that follows, he had little to no experience in social media at that point.

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Social Media Blog Blogging Media 30

ProBlogger

DECEMBER 25, 2016

This week I’ll be exploring five of the most popular posts in the areas of content, monetisation, social media, and finding readers, so make sure you check back each day to see what has made the cut! If you want to see what were the biggest posts of 2015 were, you can see them all here , and 2014’s group is here.

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Post Content Editorial Social Media 45

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. Other options include embedding a survey link on your website, including a link in blog posts and newsletters, running banner ads that link to your survey, or distributing a link on your social media channels. E-books/white papers.

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Consulting Projects Recruitment Government 98

ProBlogger

MAY 7, 2018

9 Things I Wish I Knew About Blogging That Will Accelerate the Growth of YOUR Blog. In today’s episode I want to share my keynote at this year’s Social Media Marketing World – 9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of YOUR Blog. Social Media Marketing World.

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Blog Blogging Collaboration Social Media 47

Content Marketing Institute

APRIL 19, 2018

Search through your blog or other content archives for posts or topics that can be expanded, updated, or adapted. Expand an old blog post based on industry-wide changes. Adapt a popular text-based post into an infographic, video, or tool. @AndreRampat #writersblock Click To Tweet. Dig in the content archives.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. if your niche is social media, focus on a single platform that’s hot). SEO Click To Tweet. Data/research.

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SEO Social Media Content Landing Page 110

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . It highlights my journey as a blogger and areas where you can evolve your own blog and online business. On day one, when I wrote that first blog post, I knew that I needed to write content.

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Blog Blogging Blogger Architecture 24

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? Knowing images are crucial to the success of the post, I focus on the matter even more. Today I present 12 types of visuals you can use in a blog post. Beauty Matters: 3 Tips to Create Attractive Blog Posts.

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Blog Post Post Content Blog 111

ProBlogger

MAY 1, 2017

In today’s lesson, I want to talk about tools that you can use to create great visual content for your blog and for your social media. Over the last few weeks and episodes of this podcast, we’ve been exploring different types of content that you can use on your blog. You don’t want that to be your blog post.

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Content Blog Blogging Text 51

ProBlogger

MAY 1, 2017

In today’s lesson, I want to talk about tools that you can use to create great visual content for your blog and for your social media. Over the last few weeks and episodes of this podcast, we’ve been exploring different types of content that you can use on your blog. You don’t want that to be your blog post.

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Content Blog Blogging Text 36