Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 110

Storytelling Script Content Creator Content Marketing 110

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Choose unwisely and even your strongest content assets might fail. Inspiring brand examples of content marketing success. Click To Tweet.

Content Marketing 99

Content Marketing Marketing Content Storytelling 99

Neil Patel

JANUARY 27, 2021

People want high quality, useful, relevant, and engaging content about things that matter to them. Craig Davis , the former Chief Creative Officer at marketing communications firm J. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. After putting everything he had into working with his team to create excellent content, he was left “frustrated over where his work was going.”. Aim for popular AND substantive content.

Content Marketing 98

Content Marketing Marketing Content Government 98

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Since then, they have expanded their content offerings (even getting into the music space!)

Script 129

Script Engagement Ads Content Creator 129

Moz

OCTOBER 23, 2018

The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. Not only did I look at how often infographics are being used, but I also measured them against other content formats typically used for building links and brand awareness.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

AUGUST 9, 2018

The key variables that influence how one customer interacts with your brand may be completely different from the variables that define another, multiplied millions of times across each person, each channel, and each step of the process – and changing constantly. Big brands are quickly jumping in too. intelcontent Click To Tweet.

Marketing 59

Marketing Retail Entertainment Manufacturing 59

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Content Marketing Institute

DECEMBER 21, 2018

The most effective formula for increasing profits and sales continued to involve increasing the size of your newsletter’s mailing list by offering first-time visitors ethical bribes or content bonuses in exchange for signing up to receive the firm’s email newsletter. Make Blue Ocean Shift the first step in reinvention.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Cheryl refers to them as the “twin areas of creativity.”

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

Creativity 108

Creativity Marketing Content Creator Construction 108

ProBlogger

MAY 1, 2017

Let’s start with tools that you can use to help create visual content. Peg: One of my very favorite and I have worked for them as a brand ambassador is Adobe Spark. Peg: If you are an Adobe Photoshop user, it’s part of the creative cloud. Then by default, your brand colors come up. You want to create your own brand.

Content 52

Content Blog Blogging Text 52

Content Marketing Institute

NOVEMBER 9, 2017

It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? Never start your team with the content creators. Have a strategy and editorial plan BEFORE you hire a content creator, says @MicheleLinn.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Moz

OCTOBER 25, 2019

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Can I win a featured snippet with a brand-new website? 2016) How the "People also ask" box is evolving (2017).

Keywords 49

Keywords SEO Insurance Content Creator 49

ProBlogger

MAY 7, 2018

You will see in the slides a link into our member’s area which is brand new and in that we have a variety of worksheets and guides that you can grab but those mentioned in the slides but also some extra ones as well. It was a place where I could have a creative outlet and talk about the things that interested me.

Blog 48

Blog Blogging Collaboration Social Media 48

Content Marketing Institute

DECEMBER 27, 2017

Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Leverage content curation. Outline your team workflow.

Content Marketing 111

Content Marketing Editorial Marketing Government 111