Content Marketing Institute

AUGUST 9, 2018

The key variables that influence how one customer interacts with your brand may be completely different from the variables that define another, multiplied millions of times across each person, each channel, and each step of the process – and changing constantly. Big brands are quickly jumping in too. intelcontent Click To Tweet.

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Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Play Magazine.

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Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017).

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Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. Click To Tweet.

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Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”

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Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Successful content marketing depends on creating and amplifying exceptional content. Our BuzzSumo Annual Content Trends Report looked at 100 million articles and found a similar decline in the number of social shares.

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Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. What is our internal process or workflow for creating this content? Never start your team with the content creators.

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ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. Visual content helps you to stand out from the crowd, it gives your content personality, it makes it more useful and it increases the chances of it being shared.

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ProBlogger

MAY 7, 2018

You will see in the slides a link into our member’s area which is brand new and in that we have a variety of worksheets and guides that you can grab but those mentioned in the slides but also some extra ones as well. It’s presented by this brand,” and you can charge for that. They’ve been very important for us.

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ProBlogger

JULY 3, 2017

Episode 193 – How to Become a Prolific Content Creator (an interview with Kelly Exeter). I made more money over that from selling eBooks than I did having a sponsor on the podcast, so I’ve always used the podcast more to monetize in that way and to build the brand but also to sell the products and the events that we have.

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Moz

OCTOBER 25, 2019

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Can I win a featured snippet with a brand-new website? 2016) How the "People also ask" box is evolving (2017).

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ProBlogger

APRIL 3, 2017

While it’s very easy these days to create and edit video, it does take more work to get that to a final point where you can publish it. It’s something that takes some certain level of technical expertise as compared to written content where you can open up a WordPress document and type it straight in and then you can edit it on there as well.

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ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. It’s also probably relevant for other content creators as well. .

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Content Marketing Institute

DECEMBER 27, 2017

Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Align your content ideas with your business goals.

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Content Marketing Institute

MARCH 26, 2018

What would you give to have people freaking love your content? What would you give to have people freaking love your #content, asks @MarciaRJohnston? Bitcoin (added for six months during 2017). Focus your content on those areas and hire content creators who are obsessed with the same things. Click To Tweet.

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