Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Collaborate w/ your sales team to really understand your audience, preferably one on one, says @KimMoutsos. KimMoutsos Click To Tweet.

Content Marketing 98

Content Marketing Marketing Editorial Content 98

Content Marketing Institute

APRIL 26, 2018

There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Challenge: Stay true to the editorial mission and show value to the company. What to try: Invest in other teams’ success.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. Click To Tweet.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. In addition, such authors can bring prestige and credibility to the brand’s content. Click To Tweet.

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. ScribbleLive Trapit.

Collaboration 109

Collaboration Content Editorial Editorial Team 109

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 78

Editorial Content Editorial Team Projects 78

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

OCTOBER 20, 2017

An infographic that is aesthetically pleasing with relevant data – that happens to be user-friendly – will undoubtedly help increase awareness of your brand. That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. your article is ready.

Blog Post 110

Blog Post Post Content Blog 110