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The 10 Best Ways to Promote an Event Online

Neil Patel

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Promotion 145
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How Innovative Marketers Are Using Augmented Reality to Engage Customers

Contently

It’s a disruptive technology primed to change how buyers shop and interact with brands. In 2017, the Harvard Business Review said every business would need an AR strategy. AR allows brands to extend their reach to consumers outside the traditional digital space and become part of their daily lives.

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How to Engage Your Audience with Live Streaming

Neil Patel

If you’re not using live streaming to engage with your followers, then you might be. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

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The Top Skincare Marketing Tips to Boost Your Beauty Brand

Neil Patel

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Brand 138
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 122
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Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

There’s no way an advertiser can talk someone into being interested in a brand just by saying “You are becoming very interested in SEO marketing services.” It’s designed to shine a light on the benefits the brand can offer the end user rather than the actual make, model or efficiencies of the product itself.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 105