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Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Doing as we say, now as we do.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Social media promotion: Zapier. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Cost: Free trial; tiered pricing starting at $20 per month).

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. Chris Miller (@Chris_Miller_6) December 15, 2017. Don’t write “velcro.”

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Promotion, the fourth category of the AI framework, relates to AI for social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Production.

Marketing 105
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Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

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