Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. You need look no further than social media to see both newbies and pros proudly tagging their content with #OptOutside. OptOutside.

Content Marketing 105

Content Marketing Marketing Content Retail 105

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

SEPTEMBER 6, 2018

Now in its 14th year, this awards program recognizes the impressive accomplishments of content marketers in categories that span strategy, distribution, editorial, and design. Winner: Project of the Year; Best New Print Publication – Editorial. Winner: Best New Digital Publication – Editorial; Best Overall Editorial – Digital.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

NOVEMBER 1, 2017

Action item: Develop an editorial calendar as soon as feasible, and make it a priority. Develop an editorial calendar as soon as feasible, and make it a priority, says @LisaBeets. HANDPICKED RELATED CONTENT: Editorial Calendar Tools & Templates. “If Publishing every day – or even a few times a week – is time-consuming.

Manufacturing 98

Manufacturing Content Marketing Marketing Editorial 98

Content Marketing Institute

JANUARY 8, 2018

LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! . HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Think about the pitch we started with (“ LEGO publishes a magazine…. Our ideas aren’t bad.

Creativity 111

Creativity IT Content Projects 111

Moz

AUGUST 7, 2019

2017 - Sept. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. January 2017–June 2018. However, I firmly believe that the homepage redesign (in July 2017) was a tremendous enabler of growth.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. WashPost HS Sports (@WashPostHS) September 2, 2017. WashPost HS Sports (@WashPostHS) September 2, 2017.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Promotion, the fourth category of the AI framework, relates to AI for social media. Its software, also called Cortex, makes recommendations for content headed for social media. hours per week.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

NOVEMBER 13, 2017

Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Editorial planning. Skills needed when growing programs: Social media management. Enter the content marketing team framework. Click To Tweet.

Content Marketing 78

Content Marketing Marketing Content Search Engine Optimization 78

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. My favorite Amy-ism: “You’re not finished until you press publish!”

Creativity 108

Creativity Content Marketing Marketing Content 108

Buffer

JULY 27, 2017

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. Strategy development.

Content Marketing 91

Content Marketing Editorial Proofreader Content Creator 91

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Quuu is the first social-sharing automation tool curated by humans, vetted by humans, designed for humans.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 101

Brand Contractor Editorial Content 101

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Neil Patel

NOVEMBER 12, 2020

Tags are a crucial element that determines what my automated social media posts look like. When other bloggers, YouTubers, and social media influencers (and micro-influencers) share your content, tags make it easier. You can use them to help plan your editorial calendar. Title Tags. Viewport tags.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Stay plugged in to audience needs.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 92

Content Editorial Freelance Projects 92

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Ideas about growing your social media. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar.

Editorial 49

Editorial Social Media Blog Blogging 49

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Ideas about growing your social media. Places you’d love to get a guest post published. Nail that editorial calendar. How to Create a Successful Editorial Calendar.

Editorial 41

Editorial Social Media Blog Blogging 41

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. Ian Faison (@ianfaison) November 15, 2017.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. Artificial intelligence in many forms.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? TIP: An easy way to review what’s been published on a particular topic is to click on the category or other tags to see all the posts on that subject. Most blogs don’t accept content that’s been published elsewhere. Guest #blogging doesn’t stop when your post is published.

Management 109

Management Blog Blogging Editorial 109

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. Conclusion.

Long Form Content 91

Long Form Content Editorial Team Editorial Content Marketing 91

ProBlogger

MARCH 12, 2018

Finally, add a task to your editorial calendar to update at least one post a week. . Links and Resources for How to Get More Traffic by Updating Your Archives: Social Media Marketing World conference. This is something I talked about at Social Media Marketing World over the last week or so. Facebook group.

Search Engine Optimization 52

Search Engine Optimization Editorial Social Media Blogger 52

ProBlogger

DECEMBER 19, 2016

To help me do that, I have invited my friend Michael Stelzner of Social Media Examiner and Social Media Marketing World onto the show because he’s someone who I’ve seen build an amazing business relatively quickly in the social media space. He’s built an incredibly successful business around Social Media.

Social Media 21

Social Media Blog Blogging Media 21

Content Marketing Institute

MARCH 28, 2018

You’ll look for any secondary research – information already published on the subject matter. Other options include embedding a survey link on your website, including a link in blog posts and newsletters, running banner ads that link to your survey, or distributing a link on your social media channels.

Consulting 98

Consulting Projects Recruitment Government 98

ProBlogger

MAY 7, 2018

In today’s episode I want to share my keynote at this year’s Social Media Marketing World – 9 Things I Wish I Knew About Blogging that Will Accelerate the Growth of YOUR Blog. Social Media Marketing World. Social Media Marketing World last year’s virtual pass. New Members Area. Starting a Blog.

Blog 47

Blog Blogging Collaboration Social Media 47

ProBlogger

DECEMBER 19, 2016

To help me do that, I have invited my friend Michael Stelzner of Social Media Examiner onto the show because he’s someone who I’ve seen build an amazing business relatively quickly in the social media space. As we discover in the interview that follows, he had little to no experience in social media at that point.

Social Media 30

Social Media Blog Blogging Media 30

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . A researched editorial calendar built six to 12 months in advance will serve as a foundation for the long term, particularly when you’re extremely busy and have less time to think. Visit a museum or a new coffee shop. Look at someone else.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. SEO Click To Tweet.

SEO 110

SEO Social Media Content Landing Page 110

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. When I first published it, I didn’t look like this.

Blog 24

Blog Blogging Blogger Architecture 24

Content Marketing Institute

OCTOBER 20, 2017

The infographics continue to contribute to the site’s traffic, backlinks, and social media shares. That is how Neil Patel publishes his infographics on QuickSprout. Buffer conducted a study that concluded that posts with featured animated graphics get more social media shares than the ones with no animated visuals.

Blog Post 111

Blog Post Post Content Blog 111

ProBlogger

MAY 1, 2017

Today, the web is a much more visual place and I can’t remember the last time I published content without at least one form of visual content in it. In today’s lesson, I want to talk about tools that you can use to create great visual content for your blog and for your social media. I’m always so flattered.

Content 51

Content Blog Blogging Text 51