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How to Write the Best Marketing Newsletter

The Hoth

Promote new discounts, deals, and promotional offers. If you’re about to run a new promotional offer at your company, make sure to bring it up in your newsletter. . If your narrative storytelling is strong and your call-to-action is convincing, you stand the greatest chance of boosting conversion rates. .

Writing 100
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Content Marketing in 2021 and Beyond

Neil Patel

You have to promote and measure. According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. Social videos generate 1200% more shares than text and images combined. Less text-heavy, more video, and succinct verbal answers.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 105
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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Chris Miller (@Chris_Miller_6) December 15, 2017. Don’t write “velcro.”

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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Neil Patel

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. This is fundamental — there is no point in promoting or building links to an unhealthy site. Link Building has Changed.

Keywords 145
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The Tsunami Of Crap, Misinformation, And Responsible Use Of AI With Tim Boucher

The Creative Penn

Have a look at David Gaughran’s blog for a glimpse [ Scammers break the Kindle store from 2017, Kindle Unlimited: A Cheater Magnet from 2021 , and a whole load more.] But this is the nature of stories and storytelling in general. Check Writer Beware for years of them, most of them prior to generative AI. And I kind of dug into that.

Text 98
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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

Amazon Prime customers who want to take advantage of a specially discounted deal of the day (delivered via opt-in text messages) must pick up the merchandise in person at a designated Treasure Truck location in their city. Take Amazon’s Treasure Truck pop-up experience, for example. Need a little inspiration for your next content effort?

Retail 79