Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. WashPost HS Sports (@WashPostHS) September 2, 2017. WashPost HS Sports (@WashPostHS) September 2, 2017. And what does this technology cost? Cost of content creation.

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Content Creation Content Editorial Team Storytelling 107

Buffer

JULY 27, 2017

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 sessions in May 2017.

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Editorial Social Media Blog Blogging 52

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention.

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Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

SEPTEMBER 6, 2018

But it’s how HIMSS approaches content improvement through analytics that truly stands out, enabling it to continually refine its key audience segments, content pillars , and topics, as well as its use of distribution channels like social media. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It.

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Content Marketing Editorial Healthcare Entertainment 72

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

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Text Creativity Publisher Publishing 98

Content Marketing Institute

NOVEMBER 13, 2017

Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Skills needed when growing programs: Social media management. Storytelling. Enter the content marketing team framework. Editorial planning.

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Content Marketing Marketing Content Search Engine Optimization 74

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), What specifically got me into publishing, was my wife decided to write some books, some nonfiction books about styling. So welcome to the show, Joe.

Insurance 98

Insurance Creativity Advertising Publisher 98

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Ideas about growing your social media. Places you’d love to get a guest post published. How I Use Edgar to Increase The Effectiveness of My Social Media Strategy.

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Editorial Social Media Blog Blogging 49

ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. But in short, evergreen content is the type of content that is relevant today when you’re publishing it, and will still be relevant in a year or two years or even ten years’ time. Since I published it many years ago now, it’s had over four million visitors to it.

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Content Storytelling Blog Blogging 48

ProBlogger

JANUARY 6, 2017

I’m excited, and I know you’re super-keen to get moving, so these are my top tips for getting your blog in tip top shape for 2017. Ideas about growing your social media. Places you’d love to get a guest post published. How I Use Edgar to Increase The Effectiveness of My Social Media Strategy.

Editorial 42

Editorial Social Media Blog Blogging 42

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. It’s the type of content that you continue to promote on social media again and again, it tends to do quite well in Google. One of the things that people do on Google all the time, and on social media, is search for information about people. 7 More Evergreen Content Ideas for Your Blog.

Content 44

Content Blog Blogging Search Engine Optimization 44

ProBlogger

DECEMBER 11, 2017

You might even think email is dead (or at least old-fashioned), and that you’re better off building connections through social media. I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. Which is nothing new, by the way. It drives a lot of traffic every week.

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Promotion Text Blogger Publisher 47

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

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Content Marketing Storytelling Marketing Content 106

Content Marketing Institute

JANUARY 16, 2018

Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. Artificial intelligence in many forms.

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Brand Content Storytelling Editorial Team 102

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

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Brand Contractor Editorial Content 97

ProBlogger

JULY 3, 2017

We used to publish on the blog, on ProBlogger, 10 times a week, and we’ve really scaled that back to 2 posts a week. Another frustration that I have had – and this is a big difference I’ve noticed between blogging and podcasting, and social media and podcasting – is that there’s no real interaction.

Content Creator 49

Content Creator Blogger Blog Blogging 49

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Align your content ideas with your business goals. joderama Click To Tweet.

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Content Marketing Editorial Marketing Government 111

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . If I’ve been doing a lot of storytelling content, I’ll try an informative article instead. We usually publish three data-driven studies a week, but we sometimes scale back to one a week when things are slow. Mix it up.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Click To Tweet. When to use them.

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Script Content Storytelling Social Media 102

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Metropolitan Museum of Art creates extension for Chrome ( February 2017 ).

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Content Marketing Transportation Marketing Content 92

Content Marketing Institute

AUGUST 14, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing. For example, a successful listicle can be repurposed into an infographic, video, SlideShare deck, slideshow, a quiz or personality test, a series of scenic images with quotes for social media, and more. sspencer #CMWorld Click To Tweet.

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Content Marketing Marketing Storytelling Content 95

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. The infographics continue to contribute to the site’s traffic, backlinks, and social media shares. That is how Neil Patel publishes his infographics on QuickSprout. Be easy to consume and share on social media.

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Blog Post Post Content Blog 110