Content Marketing Institute

OCTOBER 11, 2018

Here are a few data points about the impact voice-centric digital communication is having on consumers – and how marketers are responding: 55% of adults will have a smart speaker by 2022, per OC&C Strategy Consultants , more than doubling the nearly 20% of U.S. Read: Is Voice Search the Future of Content Marketing?

Content Marketing 101

Content Marketing Marketing Storytelling Content 101

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. A strong commitment means more success.

Content Marketing 89

Content Marketing Marketing Education Content 89

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings. Engage through signature content opportunities.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Workflow automation: IFTTT. Cost: Free.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

BKA Content

MAY 27, 2024

annually since 2018. This shows site visitors that you actively engage with their feedback. Content Quality and Relevance Creating quality content is another major challenge for roofing companies. The difficulty lies in crafting content that differs from competitors’. In this blog, we’ll explore roofing SEO issues.

SEO 83

SEO Construction Contractor Utilities 83

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.

Content Marketing 99

Content Marketing Marketing Content Long Form Content 99

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

Content Marketing 101

Content Marketing Retail Storytelling Marketing 101

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Or I might try a bit of native advertising for our top converting content. Support external content creation.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

BKA Content

MAY 18, 2023

Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.

Content 90

Content Content Writer Content Creator Consulting 90

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 126

Social Media Media Content Creator IT 126

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. 31% of tech marketers say their #contentmarketing is extremely or very successful.

Marketing 105

Marketing Content Marketing Content Creation Consulting 105

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. Build teams that understand content strategy.

Content Management 108

Content Management Management Content Editorial 108

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018. Click To Tweet.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Hacker

JANUARY 16, 2024

By analyzing a student’s performance data, AI can identify strengths and weaknesses, tailor content accordingly, and provide customized feedback for improvement. This approach not only enhances learner engagement but also promotes effective knowledge retention.

Transportation 52

Transportation Healthcare Manufacturing Long Form Content 52

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Create and share great content. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience). Feel-good content also performs well. Engage and promote.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content.

Brand 100

Brand Banking IT Entertainment 100

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. These concepts are the spirit of smart content marketing. Click To Tweet.

Text 110

Text Marketing Content Script 110

Content Marketing Institute

OCTOBER 5, 2018

In this article, I’ll explore how to use these seven sticker types to make your brand’s content more visually interactive and engaging. A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing.

Storytelling 99

Storytelling Engagement Brand Promotion 99

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. And it offers several lessons for other marketers. Circus Circus (@CircusVegas) June 30, 2018.

Brand 76

Brand Entertainment Content Hospitality 76

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” HANDPICKED RELATED CONTENT: Do You Know Your Why?

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 57

IT Content Content Creation Social Media 57

Content Marketing Institute

MARCH 2, 2018

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Content paired w/ #marketing is what the audience wants, says @BrennerMichael.

Content 109

Content Content Creator Content Marketing Sales 109

Content Marketing Institute

NOVEMBER 6, 2018

Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. on platform (2) make use case to engage. What should we be asking fans and followers to do after engaging with our content?

Social Media 111

Social Media Media Marketing Long Form Content 111

Neil Patel

FEBRUARY 2, 2021

From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand. Engage Your Employees to Help Grow Brand Awareness.

Brand 143

Brand Brand Awareness Social Media Sales 143

Article Writing

NOVEMBER 1, 2022

Before you launch, research how your customers are likely to engage with the product. Surveys and interviews of your testers can give you a snapshot of your ultimate audience. The more your audience understands about the story behind your product, the more they’ll appreciate the final results. How Engaging Are Your Posts?

Social Media 59

Social Media Engagement Advertising Utilities 59

Express Writers

NOVEMBER 8, 2022

So, there’s no time like the present to implement customer lifecycle marketing into your strategy. If you’re unfamiliar, this process is all about serving your audience with valuable content, nurturing relationships, and then encouraging past customers to become loyal brand advocates. What is Customer Lifecycle Marketing?

Sales 98

Sales Marketing Storytelling Social Media 98

Content Marketing Institute

SEPTEMBER 12, 2018

If your brand works with paid online influencers , you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience on behalf of a brand.

Social Media 106

Social Media Media Marketing Retail 106

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace. “My

Storytelling 96

Storytelling Brand Marketing Hospitality 96

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. We’ve created a community for them, and then we share content and tell them that if they like it, they can share it with their followers.

Recruitment 96

Recruitment Marketing Editorial Team Editorial 96

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. 73% of adults in the U.S Review Videos. Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JULY 11, 2018

Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. Retail content is a mixed (shopping) bag.

Retail 83

Retail Content Education Content Marketing 83

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. ChristinKardos Click To Tweet. Be fearless.

Social Media 109

Social Media Management Media Editorial Team 109