Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Do you want to go offline with a good book? Or find something to listen to on the drive to work?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. A Cost-effective Marketing Strategy 2. Builds Trust with Your Audience 3.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Content Hacker

APRIL 11, 2024

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

Audience 74

Audience Blog Blogging Social Media 74

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Good podcasts have interesting and engaging content that keeps listeners coming back for more.

Content Marketing 130

Content Marketing Telecommunication Pharmaceutical Brand Awareness 130

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

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Content Marketing Marketing Content Content Creation 118

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Content Marketing 131

Content Marketing Marketing Content Search Engine Optimization 131

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. Better Target Audience Definition If you gobble up your market research like Hershey Bars, good for you! Not the type of publicity you want!

Content Marketing 59

Content Marketing Marketing Manufacturing Content 59

Verblio

OCTOBER 19, 2022

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric. Owned by: Marketing. links), and affiliate marketing.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Express Writers

DECEMBER 4, 2023

As we bid farewell to 2023, it’s time to reflect on what has unfolded in the world of content marketing over the past year. It’s safe to say this year has been a testament to the resilience and innovation of marketers who are tasked with navigating an ever-evolving digital landscape. Let’s dive in!

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Content Marketing Marketing Content Content Creation 72

ContentWriters

MARCH 8, 2023

However, SaaS can stand out from the crowd through content marketing – which is the development and distribution of helpful content to your audience. So why exactly is content marketing important for SaaS companies? Content marketing is a great way to do this.

Content Marketing 105

Content Marketing Marketing Search Engine Optimization Content 105

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. That’s all well and good, but how do you actually find the right partner to make your content King ? Because a bad fit doesn’t make anyone happy!

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 139

Content Marketing SEO Marketing Content 139

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. People want high quality, useful, relevant, and engaging content about things that matter to them. That’s content marketing in a nutshell. How’s it doing in 2021?

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Article Writing

JUNE 27, 2023

And marketing that content requires constant attention. Whether you’re a new business, intermediate, or established, content is integral to your growth. Established businesses have a full marketing team, but people quit, staff goes on leave, and scaling up and down can turn into a quagmire. What is your marketing budget?

Content Marketing 97

Content Marketing Marketing Content Creation Content 97

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved.

Engagement 129

Engagement Banking Content Finance 129

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

Sales 98

Sales Content Marketing Marketing Content 98

Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. But it can feel difficult to constantly think of useful and insightful topics that attract the right audience.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Content Marketing 126

Content Marketing SEO Marketing Content 126

Dr. Rissy's Writing and Marketing

JULY 18, 2023

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action. Be Authentic: Authenticity builds trust.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Neil Patel

DECEMBER 29, 2020

Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. Memes are all about creating engagement and community by communicating something that everyone in your circle understands. million followers.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Enter the latest content muse: Apple TV+ character Ted Lasso. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways.

Engagement 119

Engagement Storytelling Content Brand 119

Content Marketing Institute

SEPTEMBER 6, 2022

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading →

Audience 118

Audience Persuasion Writing Engagement 118

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries. In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. What is a Target Audience?

Audience 99

Audience Food Social Media Digital Marketing 99

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 95

Content Creation Audience Storytelling Content 95

Content Marketing Institute

JULY 25, 2023

Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content. Continue reading →

Audience 84

Audience Content Engagement Content Marketing 84

Express Writers

JANUARY 1, 2024

As we step into 2024, the landscape of content marketing continues to evolve, presenting both challenges and opportunities for businesses looking to make their mark in the online space. However, it’s not just about adapting to market changes. Need help creating top-notch content for your company blog? Let us help!

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Content Marketing Marketing Content Search Engine Optimization 52

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

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SEO Content Marketing Marketing Content 126

Contently

FEBRUARY 12, 2024

The best email newsletters are like holy grails for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. But building an engaged email audience takes a great deal of time.

Content Marketing 52

Content Marketing Finance Marketing Banking 52

Express Writers

DECEMBER 8, 2022

As the year winds down, everyone is thinking ahead to their 2023 content marketing strategies. We find ourselves asking questions such as… Which content formats are worth focusing on? To help you get started on planning for next year, we talked all about 2023 content marketing predictions in this month’s #ContentWritingChat.

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Content Marketing Marketing Content Social Media 66

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. You’ve got to hook them and drive them to action.

Content Marketing 138

Content Marketing Marketing Content Content Creator 138

Verblio

OCTOBER 20, 2022

Today, we will examine what AI is likely to mean for content marketing and how it is already playing a role in the process. Machine Learning In Content Marketing Today. Whether you want to believe it or not, AI has already arrived in the realm of content marketing. Machine Learning in Content Marketing.

Content Marketing 90

Content Marketing Marketing Content Manufacturing 90

Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Because marketing is tough, so why would you start off by going after the wrong people? Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started.

Audience 145

Audience Education Keywords Sales 145

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

Content Marketing 110

Content Marketing Brand Awareness Marketing Content 110

Blogtrepreneur

JANUARY 18, 2023

This is true for businesses looking to engage their audience. The benefits of video content are endless. It boosts brand awareness and improves customer engagement. This blog post explores why video content is essential for any business in Australia. This is because videos are more engaging and easier to consume.

Content Marketing 72

Content Marketing Content Search Engine Optimization Brand Awareness 72

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Editorial Content Marketing Marketing Content 59

Content Marketing Institute

MARCH 10, 2020

For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. Continue reading → The post 5 Ways to Create the Most Valuable Content for Your Audience appeared first on Content Marketing Institute. How do you do that? Let’s explore.

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Audience Content Engagement Content Marketing 140