Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences. Arrow believed it could deliver the very best information to smaller sections and segments” of the electrical-engineer audience.

Management 73

Management Electronics Media Architecture 73

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Moz

AUGUST 7, 2019

January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. That means, the editorial process is intense and laborious. 2017 - Sept. Organic Growth Highlights.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences.

Content Marketing 103

Content Marketing Marketing Content Retail 103

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. VR offers a new way to tell stories to an audience. Are we kind of, nearly, almost there? with virtual and augmented reality.

Brand 94

Brand Storytelling Food Manufacturing 94

Content Marketing Institute

NOVEMBER 6, 2018

Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. Does it fit in with our editorial mission ? Are our topics relevant to this audience? Social media channel choices.

Social Media 111

Social Media Media Marketing Long Form Content 111

ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. Links and Resources on Tools We’re Using to Get More Subscribers and Customers in 2018. Solutions to help you really convert your audience and get them a good experience on your blog or on your website. Facebook Group. Episode on CoSchedule. Full Transcript.

Landing Page 45

Landing Page Sales Blogger Blog 45

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Use whatever your audience might find relevant and helpful. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Read on and soak up the knowledge.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Launch an audience research and partial website redesign project. Jason Schemmel , social media manager, Harper Collins Christian Publishing . 1,000: Lunch with all our editorial team members – internal subject-matter experts.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

ProBlogger

JUNE 27, 2018

Small but consistent actions such as creating and publishing new content, responding to comments and interacting with your audience are more important than almost anything else in building a sustainable blogging business. Instead of the usual price of $99 you can buy it now until 30th June 2018 for $49, which is less than half price.

Blog 42

Blog Blogging Editorial Blogger 42

Intergrowth

MARCH 5, 2023

This information lets you see if you are reaching your target audience and where you need to improve your marketing efforts. Depending on your business and audience, your strategy might involve blogging , social media posts, video content, infographics, and any number of other mediums. television, radio, billboards).

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. Social media and audience-building. A Step-by-Step Guide to Audience Development. I produce a lot of content.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. 19 Favorite Tools for Content Promotion in 2018. But if you treat it as something you do after you publish your content, you’re missing an opportunity. I like to reach out before I start writing.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Turn Your Strategy Into a Stellar Editorial Content Plan. How do we craft compelling stories that our audience will love?

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

DECEMBER 28, 2018

The new tech solution would, he hoped, prevent the product team from publishing content before it was approved. But when Robert suggested the attendee simply ask the team to stop publishing unapproved content, the conference-goer admitted he hadn’t thought of that simple approach. Robert’s take? Click to enlarge.

Content Marketing 89

Content Marketing Marketing Editorial Storytelling 89

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 102

Editorial Content Social Media Promotion 102

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 79

Editorial Content Editorial Team Projects 79

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier.

Content 89

Content Editorial Freelance Projects 89

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Click To Tweet.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

NOVEMBER 9, 2017

While I shared a framework useful for restructuring your team and/or making hiring decisions (which will be published shortly on this blog), today we’re digging into the various skill areas your team needs to cover. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Click To Tweet.

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published. Are they the same thing?

Editorial 111

Editorial Government Content Editorial Team 111

ProBlogger

NOVEMBER 13, 2017

My name is Darren Rowse and I’m the blogger behind problogger.com – a blog, podcast, event, job board, and a series of ebooks all designed to help you as a blogger to start a great blog, to grow your audience, and to build some profit around that blog. Are you writing for beginners, or are you writing for a more advanced audience?

Blog 44

Blog Blogging Writing Style Blogger 44

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 99

Content Marketing Marketing Editorial Content 99

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Go push the button, go make the thing, press record, publish the piece.”. Publish the piece by @isocialfanz via @mdeziel. Who is your audience? Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. Publish your research on SlideShare. Click To Tweet. Click To Tweet. Include industry quotes.

Projects 95

Projects Landing Page Editorial Brand Awareness 95

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 109

Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

Moz

JANUARY 20, 2020

Posted by JotFormmarketing In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. Our old editorial calendar was a Google sheet. But just publishing your content is never enough. It’s too complicated.

Content Marketing 67

Content Marketing Editorial Marketing Content 67

Content Marketing Institute

NOVEMBER 22, 2017

It offers a practical alternative to the typical 52-week marketing plans and yearly editorial calendars. This book will make a profound difference in your personal as well as your content marketing team’s 2018 productivity. HANDPICKED RELATED CONTENT: 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. by Erik Wahl.

Creativity 106

Creativity Content Marketing Marketing Content 106

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 103

Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Here’s how it could work: Pick 16 articles published in four of your primary categories. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Build a bracket. Externally.

Content Marketing 97

Content Marketing Marketing Content Storytelling 97

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Build a simple system that frees you to do extraordinary work.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 98

Editorial Government Collaboration Content 98

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. Consistently publish content on a variety of those topics. link] is Pat Flynns platform where he shares tips and tricks to grow your audience. Listen to your audience. Build trust in your audience by helping them achieve their goals.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Performer: Content functions as a center of excellence, aiming to build an addressable audience through owned media platforms. Audience engagement.

Content Marketing 109

Content Marketing Marketing Content Editorial 109