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Community Management: A Social Media Expert Spills Her Secrets

Content Marketing Institute

If someone has a quick question, they can knock on your virtual door and chat via text. We love it because it incorporates texting, phone, and video conferencing. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Click To Tweet. Sign up today.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. The bio content or text is the most important element. And quote posts are easy to put together. No one post can provide all relevant tools in the space. The profile image.

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How to Create Pillar Content Google Will Love

Content Marketing Institute

Remember, search engines are much smarter in 2018 and understand synonyms of your head term. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. It offers sectioned content with a lot of helpful text, images, and video.

Content 111
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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. When you’re done, you should be able to easily group your posts into clusters.

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19 Favorite Tools for Content Promotion in 2018

Content Marketing Institute

Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Promotion 109
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Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. It’s best to use an H1 header tag with page content headers to identify important text. Image alternative (alt) text. Too often marketers ignore the alt text and don’t include a short description for search engines. Let’s dive in. Broken links.

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3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. A few text-analysis and natural-language-processing tools like Watson™ Natural Language Understanding can extract entities, categories, and concepts from any piece of content. No one post can provide all relevant tools in the space.

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