Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. CMWorld Click To Tweet.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Neil Patel

FEBRUARY 2, 2021

From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content. Why Brand Advocacy is Such a Big Deal for SaaS. Simply put, your content marketing strategy is at the core of your capacity to adapt as a SaaS brand.

Brand 143

Brand Brand Awareness Social Media Sales 143

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that?

Keywords 118

Keywords SEO Sales Brand Awareness 118

Neil Patel

OCTOBER 12, 2020

The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. A report published by ManpowerGroup found that 87% of employers anticipate increasing or maintaining their human workforce due to AI automation. And late adopters? The good news?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e.,

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. USCAnnenberg ?#research

Brand 95

Brand Banking IT Entertainment 95

Buffer

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task. The blog post gets a nice spike of traffic from social media and email on the day of publishing.

Social Media 52

Social Media Media Brand Awareness Landing Page 52

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Publish articles on LinkedIn Pulse with actionable content for your dream clients. Do you own a visually appealing e-commerce brand ? Content marketing is king. Pinterest for Local Businesses.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Church’s Chicken wanted to increase brand awareness and traffic. Click To Tweet.

Storytelling 98

Storytelling Content Entertainment Script 98

Write Freelance

AUGUST 12, 2020

While some freelance writers majorly create thought pieces and creative essays for magazines, others ( like me ) take the marketing phase and become a freelance content writer. It is vital to maintain a personal brand and an online presence, especially when you are looking for online freelance writing jobs. Use your website.

Freelance 130

Freelance Writer Writing Portfolio 130

Moz

JUNE 23, 2020

We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. 10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. 10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 103

Sales Marketing Concept Digital Marketing 103

Moz

APRIL 3, 2019

This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Content goal: Brand awareness. From Flipboard to Google News, major news outlets are always looking for money and finance-related content. Syndication.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

OCTOBER 8, 2018

I’ve seen it harm brands often without them realizing it. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Old model of video marketing. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether.

Projects 95

Projects Landing Page Editorial Brand Awareness 95

Moz

MAY 21, 2020

We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Do you need to publish research? Learn how a personal brand combines with content to drive big wins in SEO. Content marketers don't have it easy. The fact is, there's no one way to do content marketing.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Moz

FEBRUARY 4, 2019

Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Interest Rate: The percentage of interested publisher replies to pitches per the number of total pitches sent. media mentions) secured per the number of total pitches sent.

Landing Page 49

Landing Page Agency Publisher Publishing 49

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days.

Content Marketing 73

Content Marketing Marketing Content Editorial 73