Neil Patel

JUNE 22, 2021

Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. According to eMarketer , native ad spend more than doubled between 2018 and 2020 and is expected to increase by 21 percent in the next year. Create an Editorial Calendar. It doesn’t have to be that way.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Intergrowth

MARCH 5, 2023

Affiliate Marketing In an affiliate marketing campaign , a company pays a publisher (most often a blog) to promote their products. In exchange, the publisher receives a commission for each click, sale, or sign-up. It works particularly well for niche brands that want to reach a hyper-specific audience. Let’s hop on a call.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. I also would use a portion of the budget to get into influencer marketing , primarily finding those with big followings who align with our brand and creating a campaign that we can bring them in on to help create a win-win situation for both of us.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Creating an actionable editorial plan. Determine your editorial guidelines and governance details. joderama Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Once your content is published, reach out to the influencers you partnered with in the creative process. Book publishing opportunities. Click To Tweet.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106

Backlinko

MAY 26, 2023

So long as you follow the tips provided throughout this article (like ensuring you use relevant, well-placed anchors and only buy links from relevant, high-quality publishing sites), you’ll be fine. It’s worth having a range of backlink types to maintain a natural, diverse backlink profile.

Text 73

Text SEO Retail Engineering 73

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether.

Projects 95

Projects Landing Page Editorial Brand Awareness 95