Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Neil Patel

DECEMBER 29, 2021

It’s incredible growth considering there were only 500,000 podcasts in 2018. There’s considerable brand awareness and buying power on podcasts. This is true whether you run your own personal podcast or a show on behalf of a brand. That’s not all. To be honest, podcasts can be expensive to run.

Management 111

Management Engineering Brand Awareness Publisher 111

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. While Vans funded the project, the filmmakers retained creative license. Vans embodies skater culture.

Storytelling 98

Storytelling Content Entertainment Script 98

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Write Freelance

AUGUST 12, 2020

While some freelance writers majorly create thought pieces and creative essays for magazines, others ( like me ) take the marketing phase and become a freelance content writer. It is vital to maintain a personal brand and an online presence, especially when you are looking for online freelance writing jobs. What is freelance writing?

Freelance 130

Freelance Writer Writing Portfolio 130

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. Once your content is published, reach out to the influencers you partnered with in the creative process. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools].

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Editorial plans should outline brand identity characteristics, voice, style, & standards. First and foremost – follow the framework.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JANUARY 23, 2019

Ad creative. Big consumer brands don’t have to “build an audience.” Unfortunately, small or new brands don’t have this luxury. Most B2B brands don’t, either. Routinely split (not A/B) test ad creatives to lift results. It depends on your industry, audience, brand awareness, context, etc.

Promotion 100

Promotion Content Contractor Social Media 100

Content Marketing Institute

JANUARY 14, 2019

The buyer loses interest in you but is still aware of your brand. Aware of your brand. High-quality content that builds authority around your brand and domain, and establishes a base level of trust . Blogs that build brand awareness (creative stories, real-life experiences, pieces with entertainment value).

Sales 103

Sales Marketing Concept Digital Marketing 103

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Audience engagement.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 96

Marketing Government Content Content Creation 96