Content Marketing Institute

JUNE 28, 2018

Some let us know how so-and-so brand can help you, as a marketer, ensure GDPR compliance, avoid fines, and make millions of dollars using their tools. HANDPICKED RELATED CONTENT: GDPR: The Biggest Gift to Content Marketers in a Decade. Register today for Content Marketing World Sept.

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Landing Page Copywriter Copywriting Engagement 97

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Create shows, raid for content.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Content Marketing Institute

OCTOBER 29, 2017

She said she absolutely loved the blog and felt like she found her calling around content marketing. She’d been doing content marketing for years but called it something else. The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Brand 95

Brand IT Editorial Team Social Media 95

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

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Social Media Media Content Creator IT 126

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

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IT Content Content Creation Social Media 57

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 88

Agency Electronics Storytelling Content 88

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . Google is well aware of this, which is why it published a document on it a few years back in 2018. . Why is that?

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Keywords SEO Sales Brand Awareness 118

Smart Blogger

OCTOBER 28, 2022

And here is one of his thoughts about using social media: “If you really believe having a lower IQ, butchering your attention span, and catering to the dopamine addicts in your market is worth whatever benefits you are getting on Facebook then maybe you should stay there.”. Bob’s blog dates back to 2004 and continues through 2018.

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Copywriter Copywriting Freelance Copywriting Blog 91

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” HANDPICKED RELATED CONTENT: Do You Know Your Why?

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

APRIL 24, 2018

You can find the content you’re looking for without having to dig for it. Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. By a long shot.

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Copywriter Copywriting Writing Copy 104

Content Marketing Institute

SEPTEMBER 20, 2018

Why then do so many enterprise brands find themselves in a similar pickle? Three years ago, the Cisco marketing team woke up to this real-life situation. The solution they found flipped the “create content first, ask questions later” approach all too common at Cisco – and so many other companies. Of course you wouldn’t.

Creativity 75

Creativity Content Content Creation Management 75

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. In any case, tone deaf content addresses the user in a way that comes across as too familiar, insensitive, or just plain weird. She felt like the brand was letting her know that it tracked her purchases. Flabby content.

Writing 111

Writing Persuasion Writer Content Marketing 111

Express Writers

JANUARY 24, 2023

We’ve taken an inside look at the guidelines to understand how they relate to your SEO and on-page site content, including the most recent updates. Read on to learn more about the crucial points from the Search Quality Evaluator Guidelines for your online content marketing and writing needs.

Content Creator 98

Content Creator Medical Concept SEO 98

Fat Joe

AUGUST 11, 2023

Sam McRoberts (@Sams_Antics) March 24, 2018 Here are the key elements that determine the cost of SEO: Size And Complexity Of The Website A larger, more complex website requires more resources to optimize effectively. You’ll need serious investment to challenge established brands in search engine results pages (SERPs).

SEO 52

SEO Agency Content Creation Keywords 52

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Was 2017 the year for your brand to buy – or build – a media company?

Management 77

Management Electronics Media Architecture 77

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 131

Content Marketing Marketing Social Media Search Engine Optimization 131

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors.

Content Creation 92

Content Creation Content Collaboration Script 92

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. The chapters contain between three and 12 pages.

Content Marketing 108

Content Marketing Marketing Manufacturing Content 108

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

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Content Marketing Marketing Content Collaboration 93

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 106

Brand Content Storytelling Editorial Team 106

ProBlogger

JANUARY 5, 2018

This series started in episode 221, and is helping us launch our new (and completely free) ‘Start a Blog’ course that will go live on 10 January 2018. 213: Blogging and Content Marketing: 10 Things To Know. Now, I have a brand new blog but I like the old one still. My Happy Voice Blogger Vahn Petit. Facebook Group.

Blog 31

Blog Blogging Blogger Finance 31

Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 108

Creativity Content Marketing Marketing Content 108

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. Yet it risked losing market share to competitors that more openly shared insights ­on news that affects investment decisions. Create a content brand: Capital Ideas.

Brand 107

Brand Content Editorial Team Editorial 107

Content Marketing Institute

OCTOBER 10, 2018

You’ve come a long way, content marketers. Today, nearly all top-performing B2B content marketers – 90% – put their audience’s informational needs ahead of their company’s sales/promotional message. That it’s a common practice now shows how much marketers have adjusted their thinking. cmicontent.

Audience 110

Audience Content Marketing IT Marketing 110

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more. It’s unsustainable. 

Content Creation 119

Content Creation Social Media Consulting Script 119

Smart Blogger

MARCH 14, 2023

If cost is a concern, consider the free version of Sumo, which has some great features, but includes company branding. This is the fun part… content creation! Professional content marketers get paid very well. in December 2018. Convert Pro isn’t free. Write Your First Blog Post! What is Gutenberg?

Blog 111

Blog Blogging Social Media Blogger 111

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. 60% of content marketers struggle with personalization. Create Better Content, Faster.

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Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

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Content Creation Content Creator Editorial Content 111