Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. You have to research a lot, collaborate a lot, mess up a lot. Storytelling tips.

Creativity 57

Creativity Storytelling Construction Projects 57

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JANUARY 9, 2018

Simon Kearney, founder of Click2View, says the success of the Visa project was due in large part to the travelers chosen by the production team: Angela Kan is from Hong Kong; her extensive travel and writing experience meant she could collaborate with the team, brainstorming the best spots and conditions for recording her travelogue.

Storytelling 101

Storytelling Script Food Agency 101

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

Content Marketing 89

Content Marketing Marketing Content Collaboration 89

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

Content Marketing Institute

JULY 10, 2018

What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. The most important thing to understand is how your social content is performing and what factors can impact its performance.

Social Media 106

Social Media Media Storytelling Content Marketing 106

Content Marketing Institute

DECEMBER 13, 2017

HANDPICKED RELATED CONTENT: Will Artificial Intelligence Replace Manual Content Creation? Content marketers appreciate the need to build a connection with their audiences and that frequently requires emotional, subjective, and reader-centric content created with thought, care, and immense creativity.

Content Creator 100

Content Creator Content Creation Content Storytelling 100

Moz

MAY 19, 2019

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. A casual observer could be forgiven for asking: How could that be true in three different years? From Seagate.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Content Marketing Institute

AUGUST 6, 2018

What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it. Ann Handley, c hief content officer, MarketingProfs. Instagram is my favorite social network because of its social storytelling simplicity.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 103

Retail Concept Persuasion Construction 103