Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. So, I often talk about engineering concepts like agile and sprints and sprinkle them across my content to highlight my past experiences and build a sense of familiarity with my audience.    The problem?

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Express Writers

NOVEMBER 8, 2022

The Awareness stage is when an individual initially discovers a company, typically by finding some sort of content they’ve published online. Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. You can’t publish one blog post and assume that will attract people.

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Sales Marketing Storytelling Social Media 98

Express Writers

JANUARY 24, 2023

Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” First introduced in 2018, the original E-A-T acronym stood for “Expertise, Authoritativeness, Trustworthiness.” It’s two different languages for the same concept. In 2022, Google added another E, “Experience.”

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Freelance Magic

NOVEMBER 25, 2022

These are short pieces of content and publishers need lots of them on a regular basis. Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. Since 2018 , digital marketing has taken over traditional advertising. Digital Marketing.

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The Creative Penn

OCTOBER 12, 2023

You can find Rachael's books, courses, podcast, and more resources for writers at rachaelherron.com Rachael has been on The Creative Penn Podcast several times — listen to her interviews on Your Publishing Options , and Fast Draft Your Memoir. And of course, we don't have to publish everything obviously. You shouldn't dress like that.

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Writing Creativity Writer Concept 98

Neil Patel

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. International self-publishing websites like Amazon have brutal algorithms that punish the unaware. It needs to be a part of your process from the very conception of your book. How to Market a Book.

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Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

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Neil Patel

APRIL 26, 2021

it’s best to tell the story from the beginning, and look at how the concept came to be. However, it also allows publishers to monetize their websites to fund the high-quality content you enjoy consuming. However, perhaps happy with the status quo, publishers and advertisers weren’t necessarily braced for big changes.

Ads 75

Ads Government Advertising Digital Marketing 75

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Since I didn't fully grasp the concept, it was surface-level and ambiguous.

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Moz

FEBRUARY 4, 2020

If you’re a news site that publishes in English but doesn’t yet have Speakable markup implemented, you can read up on both the technical considerations and content requirements necessary for eligibility. Put simply, Google itself states that entities are “a thing or concept that is singular, unique, well-defined, and distinguishable.”.

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Buffer

NOVEMBER 8, 2023

  Another metric we care a lot about is our content output — we aim to publish new blog content four times a week, Monday through Thursday.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

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Content Marketing Marketing Social Media Search Engine Optimization 52

The Creative Penn

DECEMBER 5, 2022

In the intro, publishing year in review [ Kris Rusch ]; how you can use ChatGPT with examples; Collaborative writing with AI [ Andrew Mayne ]; Open AI usage guidelines ; Ethical AI usage for authors [ ALLi ]. Tell us a little bit more about you and how you got into writing and self-publishing. But before we get into it –. Joanna: Okay.

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Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Publishing every day – or even a few times a week – is time-consuming.

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Manufacturing Content Marketing Marketing Editorial 94

Neil Patel

FEBRUARY 2, 2021

While the concept of “ quality content ” might be cliché at this point, consider how a higher volume of shares highlights a piece of content as buzzworthy. Research from Sana , published in 2018, indicates that social media is the number two driver of digital sales in the B2B sector, ranking just behind onsite buying.

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Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. Robert Rose (@Robert_Rose) June 13, 2018. . Jay Acunzo (@jayacunzo) June 13, 2018.

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Content Manufacturing Projects Concept 73

Animalz

JULY 26, 2022

Every blog post we publish is basically an interactive product demo. Add these together, and you end up with movement-first content , the Animalz strategy in a nutshell, coined and implemented by Jimmy Daly back in 2018. Solution: Write stuff that’s really, really good.

Writing 52

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Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. Now, I wouldn’t just blindly publish on these topics. I agree that when it comes to something like a book, I still have a vision, a concept, a path unique to my human experience. I strongly disagreed! By a long shot.

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Copywriter Copywriting Writing Copy 103

Moz

JANUARY 24, 2019

In fact, the increase of topics and entities as a way of navigating and indexing the web was one of the biggest developments in search in 2018. This post was originally published on the STAT blog. Do we need to pay attention to each SERP feature when building out our SEO strategy or can we overlook a few? Say hello and request a demo

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Express Writers

NOVEMBER 1, 2022

Google did this exceptionally well in 2018 when it invited Macaulay Culkin to give a glimpse into adult Kevin McCallister’s life with the hilarious “ Home Alone Again ” campaign. Spotify has become a master of this strategy with its “wrapped” concept. To brighten their spirits, consider sharing some holiday humor.

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Content Marketing Marketing Content Brand Awareness 82

The Creative Penn

FEBRUARY 5, 2023

And in 2013, I got into indie publishing and haven't looked back. In the same way — well, not in the same way — but similarly, self-publishing. A lot of us use the term self-publishing, even though we don't do it ourselves, because people actually search for it and that's what they ask about. Joanna: That's great.

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Writing Writer Storytelling Publisher 98

Neil Patel

DECEMBER 10, 2021

This means that alongside writing and publishing your content, you have to gain some web development skills to improve on-site experiences in order for your website to rank. A 2018 update hit 3.1% However, no matter how unproblematic they sound, recent updates have created some real challenges for any marketer’s ongoing SEO efforts.

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Text SEO Keywords Engineering 145

ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. Links and Resources on Tools We’re Using to Get More Subscribers and Customers in 2018. The same concept for sure. This is what a lot of top-end publishers are doing on their sites at the moment. Facebook Group. Episode on CoSchedule. Full Transcript.

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Content Marketing Institute

NOVEMBER 18, 2017

18:44): 2018 predictions from the C-suite. 42:26): Robert’s commentary: A wonderful Digiday post brought the concept of audience-based planning to Robert’s attention. (Source: The Drum ). (18:44): Source: Forbes ). The deep dive – Industry analysis. (27:00): Sources: The Wall Street Journal ; Ryan Skinner ).

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Content Marketing Marketing Content Advertising 74

Content Marketing Institute

MARCH 23, 2018

Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: . These concepts are the spirit of smart content marketing. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018?

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Text Marketing Content Script 108

Intergrowth

MARCH 5, 2023

Affiliate Marketing In an affiliate marketing campaign , a company pays a publisher (most often a blog) to promote their products. In exchange, the publisher receives a commission for each click, sale, or sign-up. For example, a makeup company might work with a well-known YouTuber who publishes makeup tutorial videos.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.). Posted by Tom.Capper. Types of SEO forecast.

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SEO Warehousing Keywords Copy 73

Content Marketing Institute

JANUARY 3, 2018

One audience segment, shown at the top, develops concepts. As Robert and Joe say in Killing Marketing, the marketing skills of tomorrow are equal parts marketing and publishing. The #marketing skills of tomorrow are equal parts marketing & publishing. Will 2018 be? The next creates detailed designs.

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Management Electronics Media Architecture 72

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Don’t let your objectives rule your concept development. Click To Tweet. Be creative.

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Storytelling Content Entertainment Script 98

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Be sure to master these concepts before moving on to the next big thing. Ready to take your content marketing expertise to the next level? Read on and soak up the knowledge.

SEO 100

SEO Editorial Team Editorial Search Engine Optimization 100

Neil Patel

JUNE 22, 2021

Through observation, brainstorming, and A/B testing, you can come up with a new concept that others can learn from. The hedgehog concept is based on an old parable about a hedgehog and a fox. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published.

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Content Marketing Marketing Landing Page Content 145

Buffer

JUNE 18, 2018

People who listen to podcasts via cell phone grew 157 percent from 2014 to 2018. Have you heard of the MVP concept? Best day to post a podcast: Tuesday To find this conclusion, I pulled the numbers for the Top 25 podcasts in the iTunes store and noted their publishing schedule and the frequency with which they published new podcasts.

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Social Media Script Banking Publisher 52

ProBlogger

DECEMBER 11, 2017

That will keep you in the loop in terms of our new content, but also some of the new things we’ve got coming for 2018. It one day may go away but I can’t see it going away in 2018, 2019, 2020. We’ll do an episode in 2018 with more detail on these tools and talk a little bit about the actual features of them, but we came down on Drip.

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Promotion Text Blogger Publisher 47

Content Marketing Institute

JANUARY 29, 2019

On the one hand, experts may be too deep in the field to be adept at simplifying complex concepts. Instead of publishing the literal transcript, however, he curates the material and moves some pieces around. On the other hand, you can extract the knowledge of these experts and shape it in a way that’s most useful to your audience.

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Content Architecture Manufacturing Construction 94

Susan Greene

SEPTEMBER 16, 2016

In 2018 Google released a broad core algorithm update designed to improve the quality of its results. And, while you can only have one Home page, you can publish as many landing pages as you’d like. Publish the posts on your blog or website as well as LinkedIn, which has lately become a good platform for article promotion.

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Healthcare Medical Copywriter Copywriting 130

ProBlogger

JULY 18, 2019

The piece of content you publish today can potentially have a positive impact on people in ten years’ time. For example, some of my podcast episodes started out as pieces I’d already published on the blog. Back in 2015 we published a post on Digital Photography School about Adobe’s new version of Lightroom – Lightroom CC.

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Content Blog Blogging Social Media 34

ProBlogger

JANUARY 9, 2018

Just a quick reminder, our Start a Blog course does launch tomorrow, the 10 th of January 2018. It was also my intention to begin using my blog as a space to grow a platform in the hopes of one day selling the idea to a book publisher. I’m really proud of my site’s unique name and concept now.

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Collaboration Blogger Blog Blogging 48

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. The DIY tool: Use this publishing guidelines cheat sheet to help document and distribute the procedural information your team needs most. .

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Content Marketing Editorial Marketing Government 111