Moz

FEBRUARY 4, 2020

If you’re a news site that publishes in English but doesn’t yet have Speakable markup implemented, you can read up on both the technical considerations and content requirements necessary for eligibility. Put simply, Google itself states that entities are “a thing or concept that is singular, unique, well-defined, and distinguishable.”.

SEO 93

SEO Architecture Concept Keywords 93

Express Writers

NOVEMBER 8, 2022

The Awareness stage is when an individual initially discovers a company, typically by finding some sort of content they’ve published online. Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. You can’t publish one blog post and assume that will attract people.

Sales 98

Sales Marketing Storytelling Social Media 98

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Since I didn't fully grasp the concept, it was surface-level and ambiguous.

Creativity 70

Creativity SEO Content Hospitality 70

Neil Patel

AUGUST 10, 2021

You’ve edited, edited, and edited some more—and may have even struggled through the complicated process of self-publishing. International self-publishing websites like Amazon have brutal algorithms that punish the unaware. It needs to be a part of your process from the very conception of your book. How to Market a Book.

Marketing 143

Marketing Social Media Sales Construction 143

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. Robert Rose (@Robert_Rose) June 13, 2018. . Jay Acunzo (@jayacunzo) June 13, 2018.

Content 75

Content Manufacturing Projects Concept 75

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Publishing every day – or even a few times a week – is time-consuming.

Manufacturing 96

Manufacturing Content Marketing Marketing Editorial 96

Neil Patel

FEBRUARY 2, 2021

While the concept of “ quality content ” might be cliché at this point, consider how a higher volume of shares highlights a piece of content as buzzworthy. Research from Sana , published in 2018, indicates that social media is the number two driver of digital sales in the B2B sector, ranking just behind onsite buying.

Brand 143

Brand Brand Awareness Social Media Sales 143

Moz

JANUARY 24, 2019

In fact, the increase of topics and entities as a way of navigating and indexing the web was one of the biggest developments in search in 2018. This post was originally published on the STAT blog. Do we need to pay attention to each SERP feature when building out our SEO strategy or can we overlook a few? Say hello and request a demo

Concept 51

Concept Keywords Banking Text 51

Content Marketing Institute

NOVEMBER 18, 2017

18:44): 2018 predictions from the C-suite. 42:26): Robert’s commentary: A wonderful Digiday post brought the concept of audience-based planning to Robert’s attention. (Source: The Drum ). (18:44): Source: Forbes ). The deep dive – Industry analysis. (27:00): Sources: The Wall Street Journal ; Ryan Skinner ).

Content Marketing 76

Content Marketing Marketing Content Advertising 76

Content Marketing Institute

MARCH 23, 2018

Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: . These concepts are the spirit of smart content marketing. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018?

Text 109

Text Marketing Content Script 109

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. If you need a refresher on when to use forecasting in general, and concepts like confidence intervals, refer to the original article linked above.). Posted by Tom.Capper. Types of SEO forecast.

SEO 73

SEO Warehousing Keywords Copy 73

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Don’t let your objectives rule your concept development. Click To Tweet. Be creative.

Storytelling 100

Storytelling Content Entertainment Script 100

Content Marketing Institute

JUNE 19, 2018

HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Be sure to master these concepts before moving on to the next big thing. Ready to take your content marketing expertise to the next level? Read on and soak up the knowledge.

SEO 102

SEO Editorial Team Editorial Search Engine Optimization 102

Content Marketing Institute

JANUARY 3, 2018

One audience segment, shown at the top, develops concepts. As Robert and Joe say in Killing Marketing, the marketing skills of tomorrow are equal parts marketing and publishing. The #marketing skills of tomorrow are equal parts marketing & publishing. Will 2018 be? The next creates detailed designs.

Management 74

Management Electronics Media Architecture 74

Content Marketing Institute

JANUARY 29, 2019

On the one hand, experts may be too deep in the field to be adept at simplifying complex concepts. Instead of publishing the literal transcript, however, he curates the material and moves some pieces around. On the other hand, you can extract the knowledge of these experts and shape it in a way that’s most useful to your audience.

Content 96

Content Architecture Manufacturing Construction 96

ProBlogger

DECEMBER 11, 2017

That will keep you in the loop in terms of our new content, but also some of the new things we’ve got coming for 2018. It one day may go away but I can’t see it going away in 2018, 2019, 2020. We’ll do an episode in 2018 with more detail on these tools and talk a little bit about the actual features of them, but we came down on Drip.

Promotion 47

Promotion Text Blogger Publisher 47

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. The DIY tool: Use this publishing guidelines cheat sheet to help document and distribute the procedural information your team needs most. .

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

JULY 18, 2019

The piece of content you publish today can potentially have a positive impact on people in ten years’ time. For example, some of my podcast episodes started out as pieces I’d already published on the blog. Back in 2015 we published a post on Digital Photography School about Adobe’s new version of Lightroom – Lightroom CC.

Content 34

Content Blog Blogging Social Media 34

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publisher Publishing 98

The Creative Penn

OCTOBER 12, 2023

You can find Rachael's books, courses, podcast, and more resources for writers at rachaelherron.com Rachael has been on The Creative Penn Podcast several times — listen to her interviews on Your Publishing Options , and Fast Draft Your Memoir. And of course, we don't have to publish everything obviously. You shouldn't dress like that.

Writing 98

Writing Creativity Writer Concept 98

Neil Patel

OCTOBER 7, 2020

Decide on Marketing Concepts. The concepts you come up with will require some creativity and application to your industry, but here are some general ideas: Show Your Office: Take a picture of your team at work, smiling into the camera to build trust and familiarity with your brand. Tap “Publish” to create a new post.

Storytelling 125

Storytelling Advertising Concept Creativity 125

Buffer

NOVEMBER 8, 2023

  Another metric we care a lot about is our content output — we aim to publish new blog content four times a week, Monday through Thursday.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

Content Marketing 132

Content Marketing Marketing Social Media Search Engine Optimization 132

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. So, I often talk about engineering concepts like agile and sprints and sprinkle them across my content to highlight my past experiences and build a sense of familiarity with my audience.    The problem?

Content Creation 121

Content Creation Social Media Consulting Script 121

ProBlogger

JANUARY 28, 2019

My first post was February 4th of 2018 and as I mentioned, really the whole goal with that is just to be a resource, support, encouragement for those going through some sort of wait. Don’t let perfection hold you back from actually publishing content, from starting that blog. I said, “How am I supposed to keep living in the wait?

Blogger 30

Blogger Blog Blogging Concept 30

Neil Patel

APRIL 26, 2021

it’s best to tell the story from the beginning, and look at how the concept came to be. However, it also allows publishers to monetize their websites to fund the high-quality content you enjoy consuming. However, perhaps happy with the status quo, publishers and advertisers weren’t necessarily braced for big changes.

Ads 75

Ads Government Advertising Digital Marketing 75

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 90

Content Editorial Freelance Projects 90

The Creative Penn

DECEMBER 5, 2022

In the intro, publishing year in review [ Kris Rusch ]; how you can use ChatGPT with examples; Collaborative writing with AI [ Andrew Mayne ]; Open AI usage guidelines ; Ethical AI usage for authors [ ALLi ]. Tell us a little bit more about you and how you got into writing and self-publishing. But before we get into it –. Joanna: Okay.

Ads 98

Ads Social Media Writer Publisher 98

ProBlogger

JANUARY 29, 2018

The Tools We ’ re Using in 2018 to Get More Subscribers and Customers. Links and Resources on Tools We’re Using to Get More Subscribers and Customers in 2018. The same concept for sure. This is what a lot of top-end publishers are doing on their sites at the moment. Facebook Group. Episode on CoSchedule. Full Transcript.

Landing Page 45

Landing Page Sales Blogger Blog 45

Content Marketing Institute

JANUARY 14, 2019

Before I get into the marketing lifecycle concept and why it works, let’s go back in history. The concept of marketing stages originated with the AIDA model – awareness, interest, desire, action – developed by E. Books published by a brand leader. That’s why we need a more fluid, holistic model. Enter the marketing lifecycle.

Sales 104

Sales Marketing Concept Digital Marketing 104

Neil Patel

DECEMBER 10, 2021

This means that alongside writing and publishing your content, you have to gain some web development skills to improve on-site experiences in order for your website to rank. A 2018 update hit 3.1% However, no matter how unproblematic they sound, recent updates have created some real challenges for any marketer’s ongoing SEO efforts.

Text 145

Text SEO Keywords Engineering 145

Animalz

JULY 26, 2022

Every blog post we publish is basically an interactive product demo. Add these together, and you end up with movement-first content , the Animalz strategy in a nutshell, coined and implemented by Jimmy Daly back in 2018. Solution: Write stuff that’s really, really good.

Writing 52

Writing Agency Persuasion Keywords 52

Content Marketing Institute

NOVEMBER 22, 2017

The three Cheetah Sheets allow you to refine your critical concepts. The 12 Week Year is based on a wonderfully simple concept: It’s time to replace cumbersome and inflexible 12-month business or marketing plans with 12-week business and marketing plans. My favorite Amy-ism: “You’re not finished until you press publish!”

Creativity 106

Creativity Content Marketing Marketing Content 106

Buffer

NOVEMBER 8, 2023

  Another metric we care a lot about is our content output — we aim to publish new blog content four times a week, Monday through Thursday.  We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018. In 2014, we published 422 articles — eight blog posts a week!

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Moz

NOVEMBER 18, 2019

Now, this is a simple concept, but it is much more nuanced and complex to execute well. In 2018, we started creating content based on keyword opportunities. The concept of keyword research is straightforward — find the key terms and phrases that your audience uses to find information related to your business online.

IT 60

IT SEO Concept Content 60

Moz

DECEMBER 11, 2018

In 2018, when we rustle through the wrapping paper, the presents we find from Google look cheaper, smaller, and less magnificent. This slide from a recent presentation by Rand Fishkin encapsulates his findings regarding the growth of no-click SERPs between 2016–2018. Consider these five key developments: 1) Zero-click mobile SERPs.

Website 91

Website Medical Keywords Agency 91

Express Writers

NOVEMBER 1, 2022

Google did this exceptionally well in 2018 when it invited Macaulay Culkin to give a glimpse into adult Kevin McCallister’s life with the hilarious “ Home Alone Again ” campaign. Spotify has become a master of this strategy with its “wrapped” concept. To brighten their spirits, consider sharing some holiday humor.

Content Marketing 85

Content Marketing Marketing Content Brand Awareness 85

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. In April 2018, a copy sold on eBay for $1,100.). Buddy, you can come back now. In 1923, U.K.

Storytelling 91

Storytelling Pharmaceutical Brand Prose 91