Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. sspencer Click To Tweet.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Buffer

NOVEMBER 8, 2023

In other words, how many people express more interest in your business thanks to your content efforts. Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. We saw amazing organic website traffic results in our peak publishing years, 2014 to 2018.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. What podcast will be the best in 2018? Site Strategics: Edge of the Web.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

SEPTEMBER 20, 2018

Three years ago, the Cisco marketing team woke up to this real-life situation. Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 73

Creativity Content Content Creation Management 73

Fat Joe

MARCH 31, 2023

They also had to reassess their backlinks and content from the ground up to make it “valuable” in the eyes of Google’s ever-more sophisticated algorithms. Agencies and freelancers painstakingly optimized branded sites for mobile, increasing sales once more. This work was technical, so firms called in the SEOs to rescue them.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Committing to a process of content creation. Extracting and managing knowledge.

Content Marketing 107

Content Marketing Marketing Manufacturing Content 107

Content Marketing Institute

OCTOBER 26, 2017

The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. When people opted in to a certain level, the marketing team put their data in Pardot , which initiated automation programs. As Vishal says: Find an automation program that matches with your sales platform.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Our marketing was immature ,” Will says. For example, to entice Capital Group sales employees to participate , Will and Fred’s team created challenges: Who can get to a hundred subscribers first?

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

Content Marketing 61

Content Marketing Marketing Content Architecture 61

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. Sales Hacker did a great job with this glossary. As you learn about new or better tools, update the article so it remains fresh.

Content 106

Content Content Creator Long Form Content Engineering 106

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. Successful #contentmarketing integrates changes to make content function as a business model. Robert_Rose Click To Tweet. Value of the owned media business model.

Content Marketing 104

Content Marketing Marketing Content Electronics 104

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. Successful #contentmarketing integrates changes to make content function as a business model. Robert_Rose Click To Tweet. Value of the owned media business model.

Content Marketing 74

Content Marketing Marketing Content Editorial 74