Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. In 2015, the REI Foundation made a $1.5

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Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. While Vans funded the project, the filmmakers retained creative license. Click To Tweet.

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Storytelling Content Entertainment Script 102

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. story ( Data-Driven Creative ). Click To Tweet.

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Recruitment Manufacturing Social Media Creativity 93

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. DM me for it.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. Your responses to the questions posed through the sticker automatically publish to your story, where all your followers can see them and continue the conversation. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT.

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Storytelling Engagement Brand Promotion 99

The Creative Penn

DECEMBER 19, 2022

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.

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Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What’s new for 2018 is that you need to make smarter use of images and video. COPE stands for “create once, publish everywhere.”). What has 2017 taught you?

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Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”.

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Storytelling Pharmaceutical Brand Prose 94

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. The DIY tool: Use this publishing guidelines cheat sheet to help document and distribute the procedural information your team needs most. .

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The Write Life

OCTOBER 3, 2022

Besides, there are plenty of free writing contests that encourage and inspire boundless creativity with real cash prizes and career-advancing opportunities! With thousands of dollars in cash prizes and numerous opportunities to secure a publishing contract, you’re sure to find the right free writing contest for your work. (If

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Neil Patel

OCTOBER 7, 2020

Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. If you’re offering an intangible service such as management consultancy, there may not be many creative use cases that work in your space. Tap “Publish” again.

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Storytelling Advertising Concept Entertainment 125

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Here are the highlights and the full transcript is below.

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Text Creativity Publisher Publishing 98

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. How will our creative efforts align with our strategic goals? Aligning creativity and strategy. Fixing a broken content team.

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Content Creation Content Creator Editorial Content 111

Content Marketing Institute

NOVEMBER 22, 2018

Go push the button, go make the thing, press record, publish the piece.”. It’s easy, especially if you are a creative, to get hung up in your process or to want everything to be perfect. Publish the piece by @isocialfanz via @mdeziel. Michael Weiss , vice president, consulting, services, and solutions, Creative Circle.

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Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

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Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Artificial intelligence in many forms.

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Brand Content Storytelling Editorial Team 106

Smart Blogger

OCTOBER 28, 2022

They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School. Publishing company McGraw-Hill says Bob is “America’s top copywriter.”. Bob’s blog dates back to 2004 and continues through 2018. ABC Copywriting. But don’t make the mistake of thinking it’s dated material.

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Copywriter Copywriting Freelance Copywriting Blog 93

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. They also should feature something playful and creative. Stock product images aren’t necessarily going to get the job done.

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Social Media Media Text Storytelling 109

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Here’s how it could work: Pick 16 articles published in four of your primary categories. Be creative in what you want them to guess – make it interesting for them so they want to participate. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth.

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Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. These short, objective pieces may lack any creative storyline beyond the raw data they lay out, but they allow AP to cover 12 times more businesses than they could with human creation. Are you in danger of losing a job?

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Content Creator Content Creation Content Storytelling 103

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. We have no idea where this is going to go, but it’s not the answer to all our content problems and it will not replace the greatest storytellers on the planet. Now, I wouldn’t just blindly publish on these topics.

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Copywriter Copywriting Writing Copy 104

The Creative Penn

FEBRUARY 5, 2023

Get your free Author Marketing Guide at draft2digital.com/penn Sarah Elisabeth Sawyer is a historical fiction author, speaker, course creator and Choctaw storyteller. Transcript of Interview with Sarah Elisabeth Sawyer Joanna: Sarah Elisabeth Sawyer is a historical fiction author, speaker, course creator and Choctaw storyteller.

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Writing Writer Storytelling Publisher 98

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. What separates Matthew’s blog from most other SEO blogs is that he publishes well-written case studies. They publish several different blogs, but for this post, look at Think With Google. link] gives writers insight and ideas how to publish great content.

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Creativity Blog Blogging Food 98

Neil Patel

JUNE 22, 2021

By trying new things and not being afraid to get creative with content, I’ve narrowed my list down to 30 content marketing tactics that’ll skyrocket your search traffic. Storytelling can also help bridge that gap. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published.

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Content Marketing Marketing Landing Page Content 145

Content Marketing Institute

OCTOBER 9, 2018

According to Mary Meeker’s global trend study published by KPCB , Americans spend 29% of their free time watching video content vertically. Use infographics for storytelling. Publish the infographics along with embed codes or sharing buttons. Another great vertical content choice is to publish stories on Snapchat and Instagram.

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Audience Entertainment Concept Storytelling 108

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. Let’s be honest, social media is a jungle.

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