Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast. .

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Place higher value on creative output.

Content Marketing 97

Content Marketing Marketing Content Creativity 97

Publishing Trends

MARCH 22, 2023

Kruger explains on his author page that “storytelling is an oral tradition…When writing a story, I read that story out loud, both as I’m composing it and when it’s completed. For example, Star Trek: No Man’s Land was a tie-in with the tv show. And S&S just published Kent Kruger’ s The Levee , a novella, as an original audiobook.

Publisher 90

Publisher Publishing Publishing Projects 90

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Be creative.

Storytelling 102

Storytelling Content Entertainment Script 102

Content Marketing Institute

OCTOBER 11, 2018

adults who report they have one today, according to a 2018 Smart Speaker Consumer Adoption Report. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. Call-and-answer storytelling. technology Click To Tweet. Click To Tweet. Click To Tweet.

Content Marketing 100

Content Marketing Marketing Storytelling Content 100

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. In 2015, the REI Foundation made a $1.5

Content Marketing 106

Content Marketing Marketing Content Retail 106

Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

Agency 88

Agency Electronics Storytelling Content 88

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

Content Marketing 63

Content Marketing Art Director Creative Director Storytelling 63

Content Marketing Institute

JUNE 15, 2018

The never-ending love of personality quizzes , the usefulness of web apps and calculators , and the cool engagement with 3D videos are options for nearly any e-commerce brand with an appropriately creative marketing approach. Lifestyle storytelling. Getting involved in politics in 2018 is, shall we say, a bit risky?

Content Marketing 100

Content Marketing Retail Storytelling Marketing 100

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. story ( Data-Driven Creative ). Click To Tweet.

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Brand 99

Brand Banking IT Entertainment 99

Neil Patel

APRIL 5, 2021

Without creative marketing campaigns, the food industry could be pretty dull. This food advertisement is funny, creative, quirky, and relatable. They also use a creative call-to-action at the bottom, urging viewers to find their nearest Five Guys shop. With over 660,000 restaurants operating in the U.S. Burger King.

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. You start your conversation in a more creative way. It’s all about innovative storytelling. Get thinking about how you could use these.

Storytelling 98

Storytelling Engagement Brand Promotion 98

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Back-storytelling. Non-Obvious trend: Brand stand.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Portfolio thread. matzucker Click To Tweet . Brand acts.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

JULY 11, 2018

In fact, the retail landscape is so rich with opportunities that all you may need is the right content experience – and a bit of creative ingenuity. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S.

Retail 82

Retail Content Education Content Marketing 82

The Write Life

OCTOBER 3, 2022

Besides, there are plenty of free writing contests that encourage and inspire boundless creativity with real cash prizes and career-advancing opportunities! One of the best-loved small presses in the creative writing world, Graywolf Press hosts a variety of contests for both established and up-and-coming writers. Deadline: Monthly.

Prose 96

Prose Writing Publisher Publishing 96

Smart Blogger

OCTOBER 28, 2022

Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content. And if you’re worried that you can’t use storytelling in your copy because you don’t have stories to share, Nick has some advice.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Content Marketing Institute

FEBRUARY 28, 2018

HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. If you can translate the Jordan lyrics into English, please share in a comment; I’d love to know what this creative crew is singing. Here, you see the barrel makers (coopers) in action, from bending the wood staves to toasting the barrels.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. We have no idea where this is going to go, but it’s not the answer to all our content problems and it will not replace the greatest storytellers on the planet. Same creative. Personal stories attached to the creative.

Copywriter 105

Copywriter Copywriting Writing Copy 105

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Because yes, we’ve heard this all before.

Text 98

Text Creativity Publisher Publishing 98

The Creative Penn

DECEMBER 19, 2022

Joanna: So you were last on the show in 2018. I was a creative writing major in college, and I went straight into a publishing job right out of college. Because I feel like choices are incredible for creatives these days, those who want to look at their choices. It's not terribly imaginative or creative, but it can work.

Publisher 98

Publisher Publishing Publishing Sales 98

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What’s new for 2018 is that you need to make smarter use of images and video. Here’s to a 2018 that’s uncomfortable in all the best ways! What has 2017 taught you?

Marketing 111

Marketing Government Engineering Storytelling 111

The Creative Penn

FEBRUARY 5, 2023

Get your free Author Marketing Guide at draft2digital.com/penn Sarah Elisabeth Sawyer is a historical fiction author, speaker, course creator and Choctaw storyteller. Transcript of Interview with Sarah Elisabeth Sawyer Joanna: Sarah Elisabeth Sawyer is a historical fiction author, speaker, course creator and Choctaw storyteller.

Writing 98

Writing Writer Storytelling Publisher 98

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

Storytelling 103

Storytelling Script Food Agency 103

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Team brainstorming sessions are a great tool for getting the creative juices flowing and coming up with new ideas for content creation.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 93

Storytelling Pharmaceutical Brand Prose 93

Neil Patel

OCTOBER 7, 2020

Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. If you’re offering an intangible service such as management consultancy, there may not be many creative use cases that work in your space.

Storytelling 125

Storytelling Advertising Concept Creativity 125

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. In March 2018, Evan flipped the switch on a long-awaited NASCAR content studio built for digital and social distribution.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Fixing a broken content team.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.

Content Marketing 109

Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. Give reality a little creative license. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

NOVEMBER 22, 2018

It’s easy, especially if you are a creative, to get hung up in your process or to want everything to be perfect. When you’re working with a small budget and limited staff, you’ve got to get super creative to punch above your weight class. Go push the button, go make the thing, press record, publish the piece.”.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. They also should feature something playful and creative. Stock product images aren’t necessarily going to get the job done.

Social Media 109

Social Media Media Text Storytelling 109

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Be creative in what you want them to guess – make it interesting for them so they want to participate. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. HANDPICKED RELATED CONTENT: Go Behind the Scenes of Coca-Cola’s Storytelling.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100