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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). The post Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018 appeared first on Content Marketing Institute.

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Just What Makes An Audiobook “Original”?

Publishing Trends

At last count, more than seventy-five thousand titles have been published, a number that will dramatically increase as AI narration brings cost and production time down. And S&S just published Kent Kruger’ s The Levee , a novella, as an original audiobook. billion by 2030 , and U.S.

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20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. It works like this: Let’s imagine I’m publishing a video with the tag “50 facts about me” When YouTubers use this same tag, they must mention 50 facts about themselves.

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5 Things Highly Committed Content Marketers Do Better [New UK Research]

Content Marketing Institute

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast. Click To Tweet.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Google Glass) or digitally (e.g.,

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo’s team’s job was to mine for women’s stories – and women storytellers – to bring more balance to the content showing up in outdoor media. “It Sometimes we’re part of the story itself. The feeling is mutual.