Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

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Content Marketing Marketing Content Creativity 97

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast. Click To Tweet.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Click To Tweet.

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Storytelling Content Entertainment Script 102

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo’s team’s job was to mine for women’s stories – and women storytellers – to bring more balance to the content showing up in outdoor media. “It Sometimes we’re part of the story itself. The feeling is mutual.

Content Marketing 106

Content Marketing Marketing Content Retail 106

The Write Life

OCTOBER 3, 2022

With thousands of dollars in cash prizes and numerous opportunities to secure a publishing contract, you’re sure to find the right free writing contest for your work. (If This boutique publishing firm offers cash prizes and promotional packages to winning authors. Deadlines: Quarterly on March 31, June 30 and September 30.

Prose 96

Prose Writing Publisher Publishing 96

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Google Glass) or digitally (e.g.,

Brand 97

Brand Storytelling Food Manufacturing 97

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. Your responses to the questions posed through the sticker automatically publish to your story, where all your followers can see them and continue the conversation. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT.

Storytelling 98

Storytelling Engagement Brand Promotion 98

Smart Blogger

OCTOBER 28, 2022

They work with a wide range of clients like publishers Dorling Kindersley and the prestigious London Business School. Publishing company McGraw-Hill says Bob is “America’s top copywriter.”. Bob’s blog dates back to 2004 and continues through 2018. ABC Copywriting. But don’t make the mistake of thinking it’s dated material.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. DM me for it.

Brand Awareness 56

Brand Awareness Content Creator Agency Creativity 56

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Brand 99

Brand Banking IT Entertainment 99

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Most social media managers are hyper-aware of publishing accurate, appropriate social content online, but in Jennifer’s work accuracy can be a life-or-death situation. Click To Tweet.

Recruitment 92

Recruitment Manufacturing Social Media Creativity 92

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Publish articles on LinkedIn Pulse with actionable content for your dream clients. Use storytelling techniques in your captions to touch on pain points and bring in sales. Pinterest for Local Businesses.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

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Text Creativity Publisher Publishing 98

The Creative Penn

FEBRUARY 5, 2023

Get your free Author Marketing Guide at draft2digital.com/penn Sarah Elisabeth Sawyer is a historical fiction author, speaker, course creator and Choctaw storyteller. Transcript of Interview with Sarah Elisabeth Sawyer Joanna: Sarah Elisabeth Sawyer is a historical fiction author, speaker, course creator and Choctaw storyteller.

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Writing Writer Storytelling Publisher 98

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What’s new for 2018 is that you need to make smarter use of images and video. COPE stands for “create once, publish everywhere.”). What has 2017 taught you?

Marketing 111

Marketing Government Engineering Storytelling 111

Content Hacker

DECEMBER 15, 2022

Back in 2018-ish, Joe told me that by 2020, all content writers would be replaced by robots. We have no idea where this is going to go, but it’s not the answer to all our content problems and it will not replace the greatest storytellers on the planet. Now, I wouldn’t just blindly publish on these topics.

Copywriter 105

Copywriter Copywriting Writing Copy 105

ProBlogger

DECEMBER 11, 2017

That will keep you in the loop in terms of our new content, but also some of the new things we’ve got coming for 2018. It one day may go away but I can’t see it going away in 2018, 2019, 2020. We’ll do an episode in 2018 with more detail on these tools and talk a little bit about the actual features of them, but we came down on Drip.

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Promotion Text Blogger Publisher 47

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. The DIY tool: Use this publishing guidelines cheat sheet to help document and distribute the procedural information your team needs most. .

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

OCTOBER 2, 2018

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”.

Storytelling 93

Storytelling Pharmaceutical Brand Prose 93

Neil Patel

OCTOBER 7, 2020

Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. This means that there could be some blur, which you’ll need to check before publishing. Tap “Publish” to create a new post. Tap “Publish” again. Upload Your Photo.

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Storytelling Advertising Concept Creativity 125

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. Or, when I think of creating resonance-first content and storytelling, I think about Jay Acunzo.   The problem? It’s unsustainable.  People will start to associate you with your core messaging.

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Content Creation Social Media Consulting Script 113

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

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Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

DECEMBER 28, 2018

The new tech solution would, he hoped, prevent the product team from publishing content before it was approved. But when Robert suggested the attendee simply ask the team to stop publishing unapproved content, the conference-goer admitted he hadn’t thought of that simple approach. Robert’s take? Click to enlarge.

Content Marketing 92

Content Marketing Marketing Storytelling Editorial 92

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. Artificial intelligence in many forms.

Brand 105

Brand Content Storytelling Editorial Team 105

ProBlogger

JUNE 15, 2022

Unless your content is useful to people and it’s going to change their life in some way, there’s probably no point in publishing it. You can’t do this with every piece of content but in the right context storytelling can really lift your content. 11 Ways to Create More Compelling Content for Your Blog. Make it Useful.

Storytelling 49

Storytelling Content Blog Blogging 49

Content Marketing Institute

NOVEMBER 22, 2018

Go push the button, go make the thing, press record, publish the piece.”. Publish the piece by @isocialfanz via @mdeziel. Consider submitting a proposal to be a speaker at Content Marketing World 2019 by December 14, 2018. Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group. Push the damn button. Make the thing.

Content Marketing 92

Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Evaluate your format and content type options. Click To Tweet. Go forth and create. 4-7 in Cleveland, Ohio.

Content Creation 110

Content Creation Content Creator Editorial Content 110

ProBlogger

JUNE 15, 2022

Unless your content is useful to people and it’s going to change their life in some way, there’s probably no point in publishing it. You can’t do this with every piece of content but in the right context storytelling can really lift your content. 11 Ways to Create More Compelling Content for Your Blog. Make it Useful.

Storytelling 26

Storytelling Content Blog Blogging 26

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Here’s how it could work: Pick 16 articles published in four of your primary categories. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. HANDPICKED RELATED CONTENT: Go Behind the Scenes of Coca-Cola’s Storytelling. Build a bracket.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

SEPTEMBER 25, 2018

Research presented at the 2018 International Conference on Information Management found images heavily liked on Facebook tended to display four qualities: brightness, clarity, liveliness, and ingenuity. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Click To Tweet. Click To Tweet.

Social Media 109

Social Media Media Text Storytelling 109

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. I paid $1.90 The result?

Content Creator 103

Content Creator Content Creation Content Storytelling 103

ProBlogger

SEPTEMBER 25, 2017

If you are able to get an interview with a person of note in your industry, you might want to publish a profile article about the person, this is an article that you write about a person, drawing on some of the information that you get in the interview. And then you might also want to publish the interview, with permission from the person.

Content 44

Content Blog Blogging Search Engine Optimization 44

CoSchedule

FEBRUARY 27, 2023

Consistently publish content on a variety of those topics. What separates Matthew’s blog from most other SEO blogs is that he publishes well-written case studies. They publish several different blogs, but for this post, look at Think With Google. link] gives writers insight and ideas how to publish great content.

Creativity 98

Creativity Blog Blogging Food 98

Neil Patel

JUNE 22, 2021

Storytelling can also help bridge that gap. Native advertising is a form of online marketing in which the “ad” content matches the platform where it’s published. According to eMarketer , native ad spend more than doubled between 2018 and 2020 and is expected to increase by 21 percent in the next year.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Content Marketing Institute

APRIL 4, 2018

Among the most interesting examples I’ve read of late is a case study published by Tableau (the data visualization software company) about its work with outdoor retailer REI. The use case nearest to my heart is publishing data as content marketing. WSJ Graphics (@WSJGraphics) April 1, 2018. You can read the full case here.)

Marketing 104

Marketing Persuasion Content Marketing Retail 104

Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. He doesn’t publish anything unless it first sparks his own interest. storytelling Read more >> Click To Tweet. Attend Content Marketing World 2018. Develop your nose for news.

Editorial Team 111

Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. Instagram is my favorite social network because of its social storytelling simplicity. Instagram is my favorite social network because of its social #storytelling simplicity, says @annhandley. Let’s be honest, social media is a jungle. ClickToTweet.

Social Media 111

Social Media Media Marketing Storytelling 111