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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. Align your SEO strategy with audience research.

SEO 134
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Bing’s Big Comeback: The Deal with Bing AI 

The Hoth

In 2019, the company invested $1 billion into OpenAI and $2 billion for the next two consecutive years. What Does Bing AI Mean for Digital Marketing & SEO? Since AI chatbots are shaking up search engines, there WILL be implications & changes for SEO campaigns.

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How to Survive the Ongoing Confusion With SEO

Content Marketing Institute

SEO Click To Tweet. HANDPICKED RELATED CONTENT: Slow Page Load Time Not Always the Culprit in Poor SEO Rankings. In her Content Marketing World presentation , Courtney discusses a sleeping giant among search ranking factors that’s poised to crush other factors under its tremendous weight – voice search.

SEO 88
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Google Search Quality Guidelines: What You Need to Know

The Hoth

YMYL is a vital part of the latest Google Search Quality Evaluator Guidelines , and its importance only increased from the July 2019 update. Because of the nature of the impact that the content on these pages could have on users’ lives, these types of pages have the highest quality requirements. . has consistently high-quality content.

Medical 98
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How to Sell Products on TikTok

Neil Patel

Using keywords in your social networks is the best way to improve your SEO on TikTok. iamfabianbern) November 14, 2019. TikTok has always been an audio/video platform, so it’s important to create content that fits in this sphere. Tiktok is a platform built for content creators. Get Creative With Emojis.

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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

I love the thinking behind the three-pronged approach she uses: Create an editorial calendar based on topics relevant to what people are searching for according to input from the SEO team. That’s why Beverly makes sure to hire a mix of content creators, strategists , and community managers. Respond to seasonal needs.

Content 82
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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

The goals of content marketing are simple: you build your brand awareness by personalizing your brand, you establish yourself as a thought leader in your industry, and you increase traffic to your website with each post by using SEO friendly keywords. Build brand awareness by personalizing your brand with #content, says @MariyaBentz.