Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. HANDPICKED RELATED CONTENT: Why Marketers Need to Think Like Data Scientists (And How to Do It).

Content Marketing 89

Content Marketing Marketing Content Text 89

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 92

Content Marketing Marketing Content Content Creator 92

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Register by Dec.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. Sorry, B2B marketers, you’re not off the hook. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. There’s a reason for that: Content marketing is a team sport.

Content 82

Content Editorial Contractor Persuasion 82

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Neil Patel

JANUARY 21, 2021

The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices. If you want to stay under the search algorithm penalty radar, diversify your anchor text.

Keywords 145

Keywords Text SEO Social Media 145

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98