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The New Best Practices for Native Advertising on Editorial Sites

Moz

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. Editorial sites have the potential to serve native ads in a lot of different places.

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Grand Theft Content: Steal These 6 Ideas From Award Finalists

Content Marketing Institute

Glenn LaFollette, who leads brand strategy and editorial at JLL, helps his team find the magic in commercial real estate services, telling moving, impactful stories through text and videos on JLL’s Ambitions website. Don’t worry, you’ll hear more about them later in 2019. Sorry, B2B marketers, you’re not off the hook.

Content 82
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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Diversity of domains, rate of link growth, and editorial nature of links ALL matter. So the different kinds of domains and the rate of link growth and the editorial nature of those links all matter. HTML-readable links that don't have rel="nofollow" and contain relevant anchor text on indexable pages pass link benefit.

SEO 68
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Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

Text mining: Reveal topics, keywords, and hidden problems. Text mining is an application of AI that ingests content (e.g., text) to classify, categorize, and make sense of it. Chris notes that text mining uses vectorization, which transforms words into numbers. Extract hidden insights via text mining.

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

texting, Facebook Messenger) to communicate with businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Conversational marketing is nothing new. Click To Tweet.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. HANDPICKED RELATED CONTENT: 13 Reasons Why You Should Consider Text-Based Marketing. Let’s all rock our quirk. Register by Dec.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Make your text easier to read . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Sign up for updates on the ContentTECH Summit in April 2019 in San Diego. Make subheads matter – Your subheaders (e.g., H2) are only slightly less important than your headline.

Content 101