Moz

JANUARY 26, 2021

In this case study, we’ll break down how we increased leads by 751%, keywords by 259% and impressions by 535% on a budget of less than £1,000 / $1,347 per month, equating to one day’s work. In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. Our strategy. Add a chat function.

Insurance 69

Insurance Content Creation Utilities Keywords 69

ContentWriters

DECEMBER 7, 2022

They don’t generally release details about core updates, instead pointing to the best practices for search ranking that haven’t changed since the August 2019 core update. This applies to the largest image or text block on the page when it loads. Google isn’t exactly forthcoming on what is included in core updates, either.

Script 98

Script Search Engine Optimization Manufacturing Engineering 98

Neil Patel

JANUARY 19, 2023

URL optimization meta tags support Canonical tags SSL certification structured data mobile friendly auto-generated robot txt file ( a text file that helps to instruct web spiders) 301 redirects Using these features can improve visibility and bring you more traffic and leads, which could turn into customers.

SEO 85

SEO Keywords Engineering Text 85

Neil Patel

JULY 14, 2021

When we type, we tend to use very keyword-based searches, but when we use voice search, our searches become much more conversational. This update and other previous ones have changed SEO, taking the focus away from keywords (in the early days, people would simply stuff keywords into their articles) and much more toward user experience.

SEO 144

SEO Engineering Keywords Text 144

Neil Patel

NOVEMBER 11, 2020

Look for Popular Keywords on YouTube. One way to develop content ideas is by simply entering the broad keyword of ‘pencil drawing’ into the YouTube search engine. When we type in the keyword, we see the suggestions above. By adding the word tutorial, we are now provided with more concise keywords. Then, use these tips.

Keywords 145

Keywords Social Media Collaboration Text 145

Fat Joe

SEPTEMBER 6, 2023

But, they capture organic search traffic for some very competitive keywords over a short period. Here’s an example of a site that was hit hard by Google Penguin and Panda updates: Its traffic was killed off entirely by the March 2019 core update. This can involve duplicating content across sites, keyword stuffing, and hidden text.

SEO 52

SEO Search Engine Optimization Engineering Keywords 52

Moz

DECEMBER 26, 2019

15% increase in organic traffic, +50% keyword lift. We saw a 15% increase in organic traffic to the website and a 50% increase to some keyword lift around the keywords that we were tracking. Why we think this is relevant right now, as you may know, Google announced, at I/O 2019 , that they are indexing podcasts.

Keywords 65

Keywords Text Ads Education 65

The Hoth

NOVEMBER 18, 2022

As long as content is well written and you are using proper anchor text strategies, it will result in a contextually relevant and juicy backlink. . In 2019, Google introduced the rel=”sponsored” attribute which identifies links that are sponsored content or promotional in nature. Do-follow vs No-follow. It just LOOKS bad.

Search Engine Optimization 95

Search Engine Optimization SEO Engineering Website 95

Neil Patel

SEPTEMBER 20, 2020

“Local SEO is not all about keywords and search engines. Starting in 2019, the Instaboost team started branching out into paid advertising on Google and Social Media.” These can be specific keywords that include specific destinations (i.e., Legoland California Resort) or generic keywords (i.e.,

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Bramework

DECEMBER 21, 2023

Content allows Google’s crawlers to find you by the keywords you use. These keywords are then indexed and placed in search engines for your leads to find you. These leads then find you be searching the keyword and VOILA! Which Keyword Should I Include in My Blog Post Using Bramework? It’s a simple path.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Neil Patel

MARCH 4, 2023

Localization will often require translation, but it also means changing the text based on what people in that region expect. As of 2019, people can now read languages like Hebrew or Arabic with right to left language support. Translation converts words into another language and keeps the exact meaning of the original language.

Content 81

Content Consulting Communication Keywords 81

Content Marketing Institute

JANUARY 9, 2019

Text mining: Reveal topics, keywords, and hidden problems. Text mining is an application of AI that ingests content (e.g., text) to classify, categorize, and make sense of it. Chris notes that text mining uses vectorization, which transforms words into numbers. Extract hidden insights via text mining.

Content Marketing 89

Content Marketing Marketing Content Text 89

Neil Patel

MARCH 25, 2021

Using keywords in your social networks is the best way to improve your SEO on TikTok. iamfabianbern) November 14, 2019. Video template tool: This tool allows you to create a video ad using a TikTok template and any existing photo, text, and logo assets. It’s also important to provide accurate information about your brand.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Moz

SEPTEMBER 27, 2020

For instance, let’s have a look at this post , from August 2019, which talks about Google’s regular updates and what webmasters should focus on: “Focus on content: pages that drop after a core update don’t have anything wrong to fix. Example: you hope to rank for heavily competitive informational keywords with a 200-words blog post.

Content 74

Content Keywords Ad Copy SEO 74

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

Content 100

Content Editorial Team Keywords Construction 100

Neil Patel

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Boost your local SEO by optimizing your GMB profile with keywords to help you rank higher in local search results. It may be easier than you think! Facebook for Local Business.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

OCTOBER 24, 2018

Clustered keyword lists also help you create more in-depth and better structured content. . texting, Facebook Messenger) to communicate with businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots . Conversational marketing. Conversational marketing is nothing new.

Editorial Team 90

Editorial Team Content Editorial Communication 90

The Hoth

NOVEMBER 28, 2022

YMYL is a vital part of the latest Google Search Quality Evaluator Guidelines , and its importance only increased from the July 2019 update. MC can be images, text, videos, or even page features. Keyword-stuffed, copied, or automatically generated Main Content. YMYL compared to E-A-T has become a priority for Google. .

Medical 98

Medical Content Creator Landing Page Hospitality 98

Moz

NOVEMBER 16, 2020

Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. We're seeing increases in click-through-rates (CTRs) for the following photo elements: Photos without text. According to eMarketer , $47.33 billion will be spent on native ads in 2020 — a 4.8% growth spurt.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Moz

SEPTEMBER 15, 2019

I can’t believe that there are still people who think this in 2019, but there are. To sum it up briefly, the more authoritative, relevant backlinks I was able to build, the higher the site ranked for its target keywords. The more quality backlinks you build, the more likely you are to rank for your target keywords in Google.

Text 58

Text Keywords SEO Sales 58

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. With each of your “keyword” hands, Google snickers at what you’re holding or rewards you with the top positions among the search engine results pages (SERPs).

Keywords 104

Keywords SEO Advertising Consulting 104

Moz

JULY 23, 2019

I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. There are meta tags beyond just description and keywords , though those two are picked on the most. It's important to note that in 2019, you meta tags still matter, but not all of them can help you.

SEO 63

SEO Ad Copy Keywords Text 63

Moz

APRIL 18, 2019

We've talked about how they consider keyword use and relevant topics and content on the page. HTML-readable links that don't have rel="nofollow" and contain relevant anchor text on indexable pages pass link benefit. That is powerful anchor text that will help us rank for those words and phrases. Why are links important to SEO?

SEO 68

SEO Editorial Text Engineering 68

Moz

NOVEMBER 28, 2019

In this glimpse into her 2019 MozCon talk , Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. What's useful for that to Google is that these things, these concepts, these relationships stay true in all languages, and that's how entities work, because entities happen before keywords.

Concept 65

Concept Keywords SEO Text 65

Words Matter by Wix

FEBRUARY 1, 2021

The median annual wage for writers and authors , which culminated at $63,200 in May 2019, in the U.S., Ghostwriter is someone hired to write text for another person who will be officially credited for that content. You can craft a killer email subject line by using precise language and engaging text. hides huge discrepancies.

Writer 69

Writer Social Media Education Copywriter 69

Moz

MARCH 25, 2019

page copy or text at the bottom of the page) was referring to older dates. Here are a few other things to consider if you think you may need to refresh your pages: How often have you conducted keyword research in the last 18 months and updated your page’s content based on keywords results? Internal linking (still matters).

SEO 73

SEO Recruitment Creativity Keywords 73

Moz

FEBRUARY 4, 2020

Danny Sullivan (@dannysullivan) October 28, 2019. The assistant can return up to three relevant articles and provide audio playback using text-to-speech markup. Topics and semantics over keywords. Google is putting less priority on both links and keywords, which is where topic modeling and semantics come into the conversation.

SEO 93

SEO Architecture Concept Keywords 93

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. The first step in doing this is to realize that when someone performs a search for any keyword, they aren’t just “performing a search,” they are looking for a solution to their problem. We can all agree that text-based content is saturated. Expect 2019 to be a crazy year.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Moz

FEBRUARY 11, 2019

This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the cannibalisation. Drum roll, please.and the answer is — It depends on the situation, the exact keywords, and the intent of the user when searching for a particular term. Ankle Boots.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. We can no longer expect users to simply scroll and consume text-heavy, dull, static content placed in front of them. Content Marketing Institute.

Content Marketing 92

Content Marketing Marketing Content Content Creator 92

The Creative Penn

FEBRUARY 26, 2024

But despite all my published work, I still had a desire to write travel, and so in 2019, I started BooksAndTravel.page , with articles and photos about travel and books, as well as a bi-monthly podcast. I add placeholder texts for everything I can think of, and then I organize it and fill in the blanks later.

Writing 98

Writing Projects Publisher Publishing 98

The Creative Penn

JULY 3, 2023

Four years ago, in July 2019, I put out a podcast episode that went through the 9 disruptions I saw coming for authors and publishing in the next decade. So why the hell do we have to put in seven keywords ? It turns out that most are happening faster than even I expected. And again, I'm not going to lift it and put it in. Joanna: Yes.

Publisher 98

Publisher Publishing Publishing Creativity 98

Moz

APRIL 5, 2019

Posted by randfish We've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages.

Keywords 72

Keywords SEO Text Website 72

Moz

JULY 17, 2019

Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure. A piece of information and an anchor that scrolls directly to the information on the page @Suzzicks #MozCon — Warrior Forum (@warriorforum) July 17, 2019. First learning of the day: Fraggles.

Content Creator 45

Content Creator Landing Page Keywords Sales 45

Content Marketing Institute

SEPTEMBER 27, 2018

The urgency and intimacy of text-based marketing make it attractive to businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots. Texting is the most-used mobile device feature. Ninety-seven percent of all smartphone users text their contacts at least weekly.

Text 106

Text Marketing Insurance Food 106

Moz

DECEMBER 11, 2018

Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In a small study, we looked at 15 head keywords across 7 US cities and towns. A modern strategy takes all of the following into account: Keyword and real-world research tell a local business what consumers want.

Website 91

Website Medical Keywords Agency 91

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor. Text-based digital (e.g.,

Audience 109

Audience Content Marketing IT Marketing 109