Content Marketing Institute

JUNE 13, 2019

What does a content marketing team look like? Continue reading → The post The 7 Core Roles of a 2020 Content Marketing Team appeared first on Content Marketing Institute. You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter.

Content Marketing 102

Content Marketing Marketing Content IT 102

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Content Marketing Institute

SEPTEMBER 17, 2020

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond.

Content Marketing 145

Content Marketing Marketing Content Post 145

Content Marketing Institute

MAY 27, 2020

Guest blogging should not be the star in your content marketing mix. In fact, maybe it shouldn’t even be in your content lineup at all. Continue reading → The post Why Guest Posting Isn’t the Answer in 2020 appeared first on Content Marketing Institute. Here are six reasons.

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Post Content Marketing Marketing Content 115

Content Marketing Institute

JANUARY 1, 2020

Here are seven helpful takeaways culled from CMI’s 2019 posts to give you a head start on 2020 social media marketing. Continue reading → The post 7 of the Most Helpful Social Media Tips for 2020 appeared first on Content Marketing Institute.

Social Media 119

Social Media Media Content Marketing Brand 119

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Neil Patel

SEPTEMBER 1, 2020

Neil Patel Digital (best for SEO content marketing) Voice SEO (best for Voice search) ReachLocal (best for local SEO) FATJOE (best for backlinks’ acquisition) OuterBox (best for eCommerce SEO). 1 Neil Patel Digital – Best For SEO Content Marketing. The 5 Top SEO Companies in The World.

SEO 137

SEO Search Engine Optimization Portfolio Agency 137

Content Marketing Institute

JANUARY 13, 2021

Leading up to 2020, demand gen goals involved creating content for search discovery and satisfying prospects’ information needs. Continue reading → The post Demand Gen for Content Marketing in the Next Decade [New Research] appeared first on Content Marketing Institute. Well, guess what?

Content Marketing 130

Content Marketing Marketing Content Post 130

Contently

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. It’s the status quo.

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Content Marketing Institute

JANUARY 2, 2020

As you dig in with your SEO strategies in 2020, stick with what you do well and prioritize time for organic search tactics. Continue reading → The post 20 of the Best SEO Tips for Keyword Rankings and Google in 2020 appeared first on Content Marketing Institute.

Keywords 126

Keywords SEO Content Marketing Marketing 126

Content Marketing Institute

APRIL 14, 2020

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain.

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Content Marketing Marketing Content Post 143

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

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Sales Content Marketing Marketing Content 98

Content Marketing Institute

FEBRUARY 16, 2021

Eleven months after the COVID-19 closures began and eight months after the increased calls for ending racism, we checked in with five Black-owned marketing agencies to learn what’s happened and what they say needs to still happen.

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Content Marketing Institute

JULY 10, 2020

This week, Robert Rose ponders when the other 2020 shoe will drop, talks with Highspot’s Marissa Gbenro about how CMOs plan to spend a predicted budget increase, and shares a post about Some Good News. Continue reading → The post The Bad News (and the Good) About 2020 [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 98

Content Marketing Marketing Content Post 98

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Shorthand Content Marketing

APRIL 4, 2023

What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. Mobile content marketing will become the norm in the years ahead, and content creators must be prepared. What is Mobile Content Marketing?

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Content Marketing Institute

NOVEMBER 18, 2020

In today’s turbulent times, manufacturing content marketers have done the big things to adapt in a COVID-19 world. Learn from CMI’s latest research what they’re doing differently, what’s kept pace, and what’s growing as you wrap up 2020 and prepare for 2021.

Manufacturing 124

Manufacturing Content Marketing Marketing Content 124

Neil Patel

SEPTEMBER 18, 2020

Neil Patel Digital — Best For Content Marketing & Digital Strategy. I’ve created millions of words and I’ve used content marketing to build three companies of my own. I used content marketing to generate 195,013 visitors a month and I’ve done the same things for my fortune 500 clients.

Agency 139

Agency Projects Advertising Food 139

Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? They get too salesy.

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Content Marketing Institute

SEPTEMBER 23, 2020

What makes a B2B content marketer great? Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading → The post Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year appeared first on Content Marketing Institute.

Content Marketing 127

Content Marketing Marketing Content IT 127

Neil Patel

NOVEMBER 13, 2020

Neil Patel Digital is the go-to SEO company for excellent content structuring. From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. Site rebuilds and content marketing are good examples of this.

SEO 143

SEO Search Engine Optimization Portfolio Engineering 143

Animalz

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Content Marketing 143

Content Marketing Writing Content Marketing 143

Neil Patel

NOVEMBER 4, 2020

The 5 Top Amazon Marketing Companies in The World. To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below. #1 1 Neil Patel Digital — Best for Store and Products’ Content Marketing.

Marketing 139

Marketing Portfolio Agency Social Media 139

Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy.

Content Marketing 95

Content Marketing SEO Marketing Content 95

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. But this list is a great place to start.

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Digital Marketing Marketing Portfolio Social Media 145

Content Marketing Institute

DECEMBER 31, 2019

Continue reading → The post Why We Are Still Talking About Email in 2020 appeared first on Content Marketing Institute. Now, email notifications get routinely ignored and funneled into spam folders. And yet, we just can’t quit email.

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Content Marketing Marketing Content Post 93

Express Writers

MARCH 14, 2023

The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.

Content Marketing 82

Content Marketing Marketing Content Education 82

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. Digital content has constantly become easier to create as well as more accessible than ever before.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Content Marketing Institute

FEBRUARY 5, 2020

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience?

Content Marketing 108

Content Marketing Marketing Content Post 108

Neil Patel

SEPTEMBER 20, 2020

We keep all of it — technical SEO, citations, reviews, on-page and off-page optimization, content marketing — in the same marketing bucket. in 2020, and they have an aggregate review rating of 4.1 – 4.8 The post The 6 Best Local SEO Companies of 2020 appeared first on Neil Patel. Paid ads (e.g.,

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Neil Patel

OCTOBER 2, 2020

It’s hard to believe that I’ve been a marketer for more than 20 years! That’s given me a lot of time to learn how reputation management integrates with local search, content marketing, social media marketing, and advertising.

Management 141

Management Agency Healthcare Search Engine Optimization 141

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Express Writers

FEBRUARY 28, 2023

AI in content marketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. If you’ve been thinking about using AI in your content, this is the article for you. How Does AI Generate Content?

Content Marketing 81

Content Marketing Content IT Marketing 81

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best for Linkable Content Marketing FATJOE – Best for Blogger Outreach Page One Power – Best for Strategic Links The HOTH – Best for Guest Posting RhinoRank – Best for Curated Link Building. Neil Patel Digital – Best For Linkable Content Marketing.

Portfolio 105

Portfolio Search Engine Optimization SEO Agency 105

Article Writing

OCTOBER 22, 2022

content marketing. content marketing strategy. is content marketing dead Strategy. Is Content Marketing Dead? Posted On: It’s a thought that crosses everyone’s mind now and again: “is content marketing dead?” What does content marketing really mean anyway?

Content Marketing 52

Content Marketing Marketing Content Social Media 52