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Why SaaS Brand Advocacy is More Important than Ever in 2021

Neil Patel

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Brand 143
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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141
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Should You Ungate Your Content in 2021?

Ann Handley

Pageviews increased 143% between Q1 2020 and Q1 2021. One prospect she’d been talking to for 4 years finally became a client. >> Can you use a combination of other nurturing techniques —scoring leads, profiling progressively instead of all at once, taking a tiered approach that gates only content that’s closer to a sale?

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How Video Marketing Is Reshaping Content Strategies

Contently

Yet marketers are still challenged by new, fast-moving video formats that continue to redefine the landscape. Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Some brands have taken to live streaming to teach new skills.

Marketing 132
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20+ Social Proof Examples of (Real) Conversion Boosting Tactics

Smart Blogger

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. In 2021, 59% of Americans over 18 admitted that a celebrity endorsement influenced their purchasing decision. UGC is honest, organic content that increases brand awareness via @mentions or hashtags. Influencer Marketing.

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Is Thought Leadership Worth It? Your Questions Answered

Article Writing

John is recognized as a thought leader in PropTech (property technology), whose work has been published in several articles, including the interaction of real estate with the future of work, artificial intelligence (AI), and modernization. We’ll then produce high-quality, engaging content that will build clout and help you be everywhere.

IT 72
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5+ Top Entry-Level Digital Marketing Jobs in 2023

Smart Blogger

So, customers will read the content, and decide if they want to learn more about a product or service. For example, a content marketer creates a series of blog posts that generate leads from an ebook. But here’s a question: are digital marketing specialist jobs in demand? According to the U.S.