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Why SaaS Brand Advocacy is More Important than Ever in 2021

Neil Patel

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

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Content Strategy: What Is It & How to Develop One [2021]

Neil Patel

Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether. To amplify your content, determine the places your audience are frequenting online , and then publish on those channels to reach them.

IT 141
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Should You Ungate Your Content in 2021?

Ann Handley

Pageviews increased 143% between Q1 2020 and Q1 2021. Are social shares and brand awareness important? Ungating makes more sense in demand gen (like Ahava’s agency) than others (like MarketingProfs, which relies more on a publisher’s model). The post Should You Ungate Your Content in 2021?

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20+ Social Proof Examples of (Real) Conversion Boosting Tactics

Smart Blogger

In 2017, 57% of people aged 16-64 reported discovering brands through celebrity endorsements. In 2021, 59% of Americans over 18 admitted that a celebrity endorsement influenced their purchasing decision. UGC is honest, organic content that increases brand awareness via @mentions or hashtags. Influencer Marketing.

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Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry

ContentWriters

The company used this combination in all its advertising to boost its brand awareness and recognition. Robinson, who created the brand’s famous script logo in the late 1800s. That deal expired after the 2021-2022 season and Pepsi did not renew, reportedly moving marketing dollars into online advertising for Pepsi products.

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What is Programmatic Buying For PPC?

Neil Patel

By 2021, $81 billion of digital display ad spend will be conducted programmatically. Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world. billion in 2020 and is expected to reach 155 billion in 2021. billion in 2019.

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How Video Marketing Is Reshaping Content Strategies

Contently

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset.

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