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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. Here are our top predictions for how SEM will change in 2024 and how to prepare. However, paid voice search ads have yet to become mainstream.

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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Yet, the conversation looks a lot different now than it did just a few years ago.

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How to Sell an Online Course in 5 Fundamental Steps (2024)

Smart Blogger

A well-crafted ad for your graphic design course, appearing when someone searches for “best online graphic design courses,” can drive significant traffic to your course page. Consider using compelling ad copy that addresses common pain points to attract beginners looking for an accessible entry into the field.

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How to Strengthen Your Copywriting Skills

Copywriter Collective

Essential Tips to Strengthen Your Copywriting Skills in 2024! Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message. Therefore, it’s essential not to overcomplicate your content.

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My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

My goal is to do a short story anthology in 2024, so I can print a book, so I need more stories for that. But now I know — and the plan is to go to Vienna sometime in 2023 — so I will be able to write the story. I've also got some short story ideas that I'd like to finish and publish.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use? When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

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The 11 Best ChatGPT Alternatives

Backlinko

So, without further ado, let’s jump into the list of the top ChatGPT alternatives of 2024. It has templates and features to easily create things like ad copy, product descriptions, emails, blog posts, and more. We’ve tested and used many of these tools, and we’re here to guide you through the best of them.