SEO vs. PPC: Which Will Yield the Best Results in 2024?
The Hoth
JANUARY 16, 2024
Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Yet, the conversation looks a lot different now than it did just a few years ago.
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