article thumbnail

SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Yet, the conversation looks a lot different now than it did just a few years ago.

SEO 98
article thumbnail

How to Sell an Online Course in 5 Fundamental Steps (2024)

Smart Blogger

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. A well-crafted ad for your graphic design course, appearing when someone searches for “best online graphic design courses,” can drive significant traffic to your course page. But fear not!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

My goal is to do a short story anthology in 2024, so I can print a book, so I need more stories for that. While my multi-six-figure business revenue has remained approximately the same for the last couple of years, book sales have become a greater part of it again because of selling direct.

article thumbnail

Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? It will be available from my CreativePennBooks.com store in December, and then on all other stores from Jan 2024.

article thumbnail

How Generative AI Search Will Impact Book Discoverability In The Next Decade

The Creative Penn

Generative search in ChatGPT — and will Amazon search change in 2024? This personalized approach can introduce readers to new authors and genres they might not have encountered otherwise, potentially leading to increased sales for those authors. Generative search in ChatGPT — and will Amazon search change in 2024?

article thumbnail

11 Proven Hacks to Keep Your Customers Buying More

Neil Patel

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Personalized experiences are essential in driving return sales. For most, a sale is the ultimate goal of running an Ecommerce business.

article thumbnail

Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

These sponsored ads appear at the very top of the SERPs (search engine results pages), saving you the trouble of having to work your ass off to reach the top of the organic results. An SEM campaign is the best way to start generating traffic, leads, and sales from day one, which is why they’re so popular for newer sites. Why is that?