The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 105

IT Ad Copy Keywords Landing Page 105

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

Ads 73

Ads Landing Page Ad Copy Copy 73

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

Utilities 104

Utilities Ads Engagement Agency 104

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Backlinko

FEBRUARY 19, 2024

From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Once you’ve identified your competitors, you need to analyze their content strategies , backlink profiles, technical SEO , and paid media strategies.

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Kayleigh Moore

OCTOBER 3, 2022

Today, many AI-powered writing tools deploy GPT-3 to help users create ad copy, article titles, social media copy, blog posts, job descriptions, and more. Moonbeam is an AI-powered tool aimed at helping speed up the blog-writing process by adding efficiency from the outlining phase all the way to the final draft.

Freelance 173

Freelance Writer Writing Social Media Copy 173

Melanie Saxton

MARCH 5, 2023

Digital Media Assistance for Authors When authors come to me for digital media assistance, I offer them the following: Social media administration Social media monitoring Optimized Website Content Writing SEO business blogging (and yes, your book IS your business) Ad copy and slogans Marketing content and coordination, including press releases, newsletters, (..)

Digital Media 130

Digital Media Media Script Ad Copy 130

Intergrowth

NOVEMBER 14, 2022

Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. Pros and Cons of SEO.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Backlinko

MAY 14, 2024

Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.

Marketing 103

Marketing Social Media Keywords Engineering 103

ContentWriters

NOVEMBER 15, 2023

The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public becomes more aware of the capabilities of artificial intelligence, or AI, it’s no surprise that AI content for SEO has made its way into the mainstream. What Is AI-Generated Content?

SEO 64

SEO Content Content Creation Finance 64

Smart Blogger

JUNE 14, 2023

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. From engaging blog posts and product descriptions to catchy marketing copy, it’s has got you covered. But what exactly is AI copywriting?

Copywriter 85

Copywriter Copywriting Content Creation Ad Copy 85

Grammarly

JULY 28, 2023

Marketing AI writing tasks 9 Web page copy Web page copy is trickier than it seems. It must explain the advantages of an organization or a product, speak in a tone that resonates with its target audience, and also include relevant SEO keywords—all at the same time. AI writing FAQs What is AI-generated text?

Writing 96

Writing Ad Copy Text Copy 96

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. In digital AI copywriting, it’s especially important to mention any SEO keywords you’re targeting specifically, or perhaps even ask the AI to suggest some for you. Your prompt can be as vague or detailed as you want.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Neil Patel

JANUARY 19, 2022

How is it different from local SEO? Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. When you introduce local paid ads to your strategy, you’re taking that a step further. What is local search marketing? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This will help you develop the ability to weave captivating narratives into your copy. Use Persuasive Techniques to Influence Your Readers To write persuasive copy , focus on what motivates your target audience.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Content Writing

DECEMBER 20, 2022

In terms of attracting readers’ attention to content writing (electronic medium of copies), the last few decades have been phenomenal. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). Yes, we are talking about copywriting.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Backlinko

AUGUST 16, 2023

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. I’ll show you how to use them and discuss their benefits for your SEO and PPC efforts. SpyFu is a really popular SEO and PPC tool that uses web scraping technology to gather data.

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

Credible Content

MAY 29, 2023

In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Whether you’re writing sales pages, social media posts, email campaigns, or advertising copy, understanding the fundamentals of copywriting enables you to craft messages that resonate with your target market.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Who creates ad copy to entice consumers? One of the most effective ways to boost online visibility is SEO. Becoming a copywriter is a great way to explore your creativity while ensuring steady work. Explore Creativity.

Copywriter 88

Copywriter Copywriting Freelance Content Creation 88

Creative Little World

OCTOBER 26, 2023

With the help of AI, you can use natural language processing to analyse customer reviews, product specifications, and other relevant data to generate the initial draft of the product copy. It also offers a number of features to help you to improve your SEO and conversion rates.

Copywriter 52

Copywriter Copywriting Ad Copy Storytelling 52

Income Diary

MARCH 22, 2024

is an AI-powered tool that can help you generate creative content ideas and write copy. can save you a lot of time and effort by automating the process of brainstorming content ideas and writing copy. can be used to generate a wide range of content types, such as blog posts, social media posts, product descriptions, ad copy, and more.

Engineering 52

Engineering Content Creation Content Content Creator 52

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. I added these details: “$9.99 Let’s find out.

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

MAY 26, 2023

SEO Knowledge : The ability to apply SEO principles in copywriting is key. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. Technical Copywriter : Translates complex, often jargon-heavy information into understandable and engaging copy.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Freelance Writing Jobs

JANUARY 22, 2023

For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy. It’s not a chore to write with SEO principles in mind if you consider the benefits of doing so. Think of it as working with Google, not against them.

Writing Style 75

Writing Style Script Landing Page Writing 75

Smart Blogger

JULY 11, 2023

But wait, isn’t that what Search Engine Optimization (SEO) does? SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Then Google posts those ads on SERPs.

Engineering 59

Engineering Landing Page Marketing Construction 59

Smart Blogger

JULY 13, 2023

You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance. That way, you ensure your ads are seen by folks who are actively searching for a bakery like yours. Well, meet SEMRush.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

BKA Content

MARCH 13, 2023

These services come with strategizing options, which include SEO assistance and topic creation. The agency — which also specializes in web design and SEO — states on their site that they can write blog posts , eBooks, landing pages, ad copy, whitepapers, Amazon product descriptions and more.

Website 55

Website Writing Content Script 55

Backlinko

MARCH 19, 2024

No need to copy and paste content across apps. It has templates and features to easily create things like ad copy, product descriptions, emails, blog posts, and more. GitHub Copilot For coding and autocomplete Integrates with Github $10/mo for personal use OpenAI Codex (A GPT 3.5

Architecture 85

Architecture Entertainment Utilities Search Engine Optimization 85

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Smart Blogger

JULY 31, 2023

While AI doesn’t “copy” in the traditional sense, it is trained on existing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. can do it all. And pricing starts at just $9/month.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. SEO and content marketing strategies involve a ton of manually written content. The best part?

IT 105

IT Proofreader Writing Content 105

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Moz

NOVEMBER 22, 2018

In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. I'm President and Partner at Kick Point, and one of the things that we do at Kick Point is we do both SEO and paid. Hire me for your SEO."

SEO 55

SEO Keywords Copy Ad Copy 55