Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 104

IT Ad Copy Keywords Landing Page 104

Neil Patel

MARCH 23, 2021

Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. Google Search ads can also show up on a variety of other websites and apps.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

FEBRUARY 18, 2021

Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. SpyFu – A Tool for Keyword and Ad Monitoring. You can monitor keywords as well. Price: Free.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Backlinko

MAY 14, 2024

It provides essential audience data on who visits your website. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints. Including its website. And connect with the brand.

Marketing 102

Marketing Social Media Keywords Engineering 102

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

Marketing 145

Marketing Social Media Advertising Management 145

Smart Blogger

JULY 11, 2023

That’s sort of what SEM does for your website. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Once that’s set, they whip up eye-catching ads that make people want to click and find out more. Then Google posts those ads on SERPs. The objective?

Engineering 64

Engineering Landing Page Marketing Construction 64

Neil Patel

MAY 5, 2021

How do you make sure you are getting the most out of your paid ads? Here are five simple things you can do to make sure you are getting the most for your paid ad dollars. Finally, the best source of keywords can come from your own website. The language they use can be very effective ad copy for internet advertisements.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Ashleyn Writes

FEBRUARY 16, 2022

I have a full checklist of 28 I would recommend the average creative have on hand —make sure you download that freebie checklist, and after you make this one, you can check it off! Think ads on any social media platform, paid placements, and some partnerships. “Noticed you just added a pet lovers column (OBSESSED!

Media 147

Media Copy Advertising Creativity 147

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. What exactly are PPC ads, and how can they help your business?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. Again, there are pros and cons to this as well.

Ads 104

Ads Keywords Text Ad Copy 104

Neil Patel

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Your Max CPC is determined by your website’s conversion rate, profit per customer, and target advertising profit margin.

Landing Page 143

Landing Page Advertising Keywords Ads 143

The Creative Penn

DECEMBER 30, 2022

The Creative Penn website and podcast. The Creative Penn website and podcast. In terms of stats, The Creative Penn Podcast is in the top 1% of podcasts with over 10,000 downloads in the first 7 days of publishing, and 15K-25K downloads per episode. This is also evident in the downloads. Not at all.

Creativity 98

Creativity Pharmaceutical Projects Publisher 98

Content Hacker

JUNE 30, 2023

Let’s explore some popular options: Leverage WordPress Plugins/Themes for Online Courses The platform I recommend most for blogging, website-building, and everything that goes along with those? Be smart and sell your course from your website, a.k.a. WordPress.

Collaboration 78

Collaboration Blog Blogging Banking 78

Smart Blogger

JULY 6, 2023

From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media. This strategy involves inserting ads within mobile games.

Marketing 60

Marketing Social Media Digital Marketing Brand Awareness 60

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. I added these details: “$9.99 You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

APRIL 22, 2021

But, if I purchase software from your store, I would expect to download it immediately. His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign. Tactic #4: Evoke Curiosity.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

JUNE 8, 2021

They might even sign up to your mailing list or download gated content. The former includes things like blogs and e-books, while the latter encompasses website and ad copy. Your content writing goal should be to ensure readers learn something valuable. To do this well, you need to be an expert in your field.

Writing 145

Writing Content Government Copy 145

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Download All 801+ Power Words (in one handy, free PDF) And just one or two power words in your headline is usually enough to make it stand out.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.

Social Media 145

Social Media Persuasion Promotion Ads 145

The Creative Penn

JANUARY 6, 2023

Different ways to monetize your brand to make ads profitable. The effect of Apple's privacy rules on Facebook ads. But then they added different abilities and different mechanisms that enabled you to reach different segments of your potential readership, and the advertising platform was built. Mark: Definitely. Mark: I guess so.

Advertising 98

Advertising Marketing Ads Social Media 98

Moz

JULY 14, 2020

Google Ads. We have enough to worry about, do we really need to keep adding to the list? Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go.

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Google Ads. We have enough to worry about, do we really need to keep adding to the list? Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Google Ads. We have enough to worry about, do we really need to keep adding to the list? Francine walked us through the different areas of PPC automation: Bidding Ad copy Smart campaigns Keyword matching. If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go.

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

NOVEMBER 22, 2018

But if it's a well-managed account, there are probably lots of negatives that have been added there over time. Are you definitely not saying these things in the content of your website? Then run an AdWords campaign and test out those title tags in the title of the ad. Don't just think about click-through rate for these ads.

SEO 55

SEO Keywords Copy Ad Copy 55

Verblio

NOVEMBER 4, 2022

It also just raised $125M , so expect to see even more ads for it everywhere. AI can do some extremely cool stuff, but for every truly breakthrough achievement, there’s also an overhyped shuckster slapping “AI” on its website and giving robots everywhere a bad name. Jasper is probably the most well-known AI writing tool on the market.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

The Creative Penn

FEBRUARY 24, 2023

There will also be regulation, safety guidelines, legal shifts, and guardrails added to the technology in the coming months and years as things develop. For example, we had Microsoft Bing’s Sidney for just a few weird days, and now they have added guard-rails to stop it getting too creative. [ So this is difficult.

Text 98

Text Creativity Publisher Publishing 98

Moz

AUGUST 27, 2020

There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns. There is actually a blog post on our website, which you can find here. There's only so much room.

Ads 64

Ads Ad Copy Keywords Agency 64

ProBlogger

JULY 25, 2012

But buying ad space can be a great traffic-generation technique if you’re careful in terms of how you go about it. Making a traffic-focused ad campaign work depends on a few elements: the audience. the ad space. what you do with the traffic the ad generates. the ad space. Buying ad space. social media.

Advertising 38

Advertising Entertainment Social Media Copy 38

Moz

JANUARY 16, 2019

The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle.

Promotion 57

Promotion Content Social Media Manufacturing 57