Neil Patel

MAY 14, 2021

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

Utilities 104

Utilities Ads Engagement Agency 104

Melanie Saxton

FEBRUARY 16, 2023

Blogging and Web Copy SEO blogging, keyword-rich and powerful web pages, industry-standard best practices, researched and wordsmithed to be compelling, created to reach target audiences, and written with expertise across industries.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

ContentWriters

NOVEMBER 15, 2023

The SEO landscape inevitably changes every year, and new strategies, standards, and technological innovations come with that. As the public becomes more aware of the capabilities of artificial intelligence, or AI, it’s no surprise that AI content for SEO has made its way into the mainstream. What Is AI-Generated Content?

SEO 64

SEO Content Content Creation Finance 64

Neil Patel

JANUARY 19, 2022

How is it different from local SEO? Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Grammarly

JULY 28, 2023

Marketing AI writing tasks 9 Web page copy Web page copy is trickier than it seems. It must explain the advantages of an organization or a product, speak in a tone that resonates with its target audience, and also include relevant SEO keywords—all at the same time. For this, AI writing software can be a help.

Writing 96

Writing Ad Copy Text Copy 96

Smart Blogger

JULY 13, 2023

It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Smart Blogger

JULY 11, 2023

But wait, isn’t that what Search Engine Optimization (SEO) does? SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Well, not quite.

Engineering 59

Engineering Landing Page Marketing Construction 59

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. Successful ad campaigns require ongoing management and can take time before you begin to see results. Display ads. So, what is PPC?

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Income Diary

MARCH 22, 2024

Keyword Optimization: Frase’s AI-powered content optimization tool can help you identify the best keywords to use in your content, as well as suggest related topics and questions that you can address in your content. is a powerful tool that can be used to create AI-generated content that is optimized for search engines.

Engineering 52

Engineering Content Creation Content Content Creator 52

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. I added these details: “$9.99 You’ll never lose that much-needed ad copy again!).

Content 67

Content Landing Page Ad Copy Copy 67

BKA Content

JANUARY 19, 2023

WordPress is one of the best platforms out there as it is SEO friendly and there are several drag-and-drop web builders such as Divi, Elementor, etc., Being able to make changes is essential in order to help your website with Search Engine Optimization (SEO). The first is via paid traffic such as paid ads.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Smart Blogger

MAY 26, 2023

SEO Knowledge : The ability to apply SEO principles in copywriting is key. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. Technical Copywriter : Translates complex, often jargon-heavy information into understandable and engaging copy.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Freelance Writing Jobs

JANUARY 22, 2023

It’s not a chore to write with SEO principles in mind if you consider the benefits of doing so. Images sourced from remotetribe.life Simple and straightforward content that naturally weaves primary and secondary keywords works best here. Think of it as working with Google, not against them.

Writing Style 75

Writing Style Script Landing Page Writing 75

Moz

JULY 23, 2019

Posted by katemorris Editor's note: This post first appeared in April of 2017, but because SEO (and Google) changes so quickly, we figured it was time for a refresh! Meta tags represent the beginning of most SEO training, for better or for worse. It's the ad copy that will determine if users click on your result.

SEO 63

SEO Ad Copy Keywords Text 63

Moz

NOVEMBER 22, 2018

In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. I'm President and Partner at Kick Point, and one of the things that we do at Kick Point is we do both SEO and paid. So we're going to start up here.

SEO 55

SEO Keywords Copy Ad Copy 55

Neil Patel

MARCH 10, 2023

And yet, for anyone that knows Amazon, a vendor manager might not be truly informed of what best for SEO on their own platform. They are not SEO specialists, but rather generalists, mainly concentrating on relationships, logistics, and profitability of accounts. What if it’s the back-end keywords? Test, test, and test.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. billion interactions every day. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. Can you use these ideas in other areas of your marketing, like paid ads? Identify New Niches.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . The content AI tools produce is already SEO -optimized , with your target keywords already injected in the right spots. SEO and content marketing strategies involve a ton of manually written content.

IT 105

IT Proofreader Writing Content 105

Smart Blogger

JULY 31, 2023

From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. Ink For All Ink for All is an AI-powered writing tool built with SEO in mind. is an AI-powered tool that shines at creating marketing content.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Realize that steady performers can consistently impact weighty SEO KPIs. Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. AAAAAND WE'RE OFF!

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Realize that steady performers can consistently impact weighty SEO KPIs. Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. AAAAAND WE'RE OFF!

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Realize that steady performers can consistently impact weighty SEO KPIs. Google Ads. Dr. Pete — Moving Targets: Keywords in Crisis. AAAAAND WE'RE OFF!

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. Now you know how difficult/competitive your keyword is to rank for.

Social Media 133

Social Media Keywords SEO Advertising 133

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 64

Ads Ad Copy Keywords Agency 64

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? That’s SEO copywriting doing its magic. But the magic doesn’t stop at keyword use. Intriguing?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. One of the things we try to do is help them run better Ads campaigns.

Ads 68

Ads Ad Copy Keywords Agency 68

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

DECEMBER 11, 2020

Buzzwords are one way to reach these goals in the brief amount of time someone may spend looking at an ad. No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. Take a look at these ads for companies offering digital transformation.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

BKA Content

DECEMBER 7, 2022

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Who creates ad copy to entice consumers? One of the most effective ways to boost online visibility is SEO. However, not everyone has the skills to naturally include target keywords in a sentence. Explore Creativity.

Copywriter 90

Copywriter Copywriting Freelance Content Creation 90

Neil Patel

AUGUST 6, 2021

Have Great SEO to Attract Organic Traffic. Paid ads are a great way to gain traction, especially for a new Ecommerce store. However, if you want to play the long game, you must invest in a robust SEO strategy. The main reason being SEO is one of the best ways to attract organic traffic. Learn SEO and Take a DIY Approach.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

AUGUST 18, 2020

But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. Ads in search engine results aren’t the only type of PPC advertising. While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. Let’s dive in! Extensive industry knowledge.

Agency 144

Agency Landing Page Consulting Portfolio 144