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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

Ads 216
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How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Why Should You Use Questions in Your PPC Ads?

Utilities 104
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How to Create the Best Responsive Search Ads

Neil Patel

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140
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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Ads 139
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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Over time, this can contribute to improved rankings for specific keywords.

IT 106
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5 PPC Business Ethics Examples and Best Practices

Neil Patel

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120
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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Here’s a rundown of several reasons why you should utilize Twitter advertising: 1. To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. Twitter Ads Are Dirt Cheap. You only pay for results.