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How to Create the Best Responsive Search Ads

Neil Patel

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140
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Local PPC: How to Optimize Your Ads So the People Come to You

The Hoth

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93
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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. Mobile CTR How SERP Features Affect CTR, and Vice Versa How to Improve Your CTR What Is CTR?

IT 105
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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns. Website Landing Pages: Pages designed to convert visitors into leads or customers. Craft compelling copy using active voice and impactful language.

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5 PPC Business Ethics Examples and Best Practices

Neil Patel

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120
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How Online Copywriting Jobs From Home Can Boost Your Freelance Writing Career

BKA Content

Writing ads may not seem like creative work, especially if you’re used to fiction writing. Copywriting encompasses many types of content creation: Landing pages. Who creates ad copy to entice consumers? ← Utilize Your Law Degree With These 5 Remote Legal Writing Jobs. Explore Creativity.

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How to Sell an Online Course in 5 Fundamental Steps (2024)

Smart Blogger

Leveraging a Facebook ad offers an opportunity to reach specific demographics. For home bakers interested in advancing their skills, you can target ads to those who follow popular baking pages or have shown interest in baking-related content. Awareness Your first step is to cast a wide net.