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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

It’s subtle, gentle, natural persuasion where you demonstrate not just that you have what they need but that what you offer is the best possible solution for them. Content Marketing Content marketing is the art of storytelling that captivates your audience while subtly promoting your brand.

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Yes and yes.

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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Whatever copy they come up with must be persuasive, educative, and interest-generating. The copy should persuade, tell a story, and sway audiences to take a specific action. They can make a pretty standard ad copy sound so exciting. You see, copywriters play a critical role in the marketing department.

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3 Fundamentals of Copywriting: Mastering the Art of Persuasive Communication

Credible Content

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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