Neil Patel

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

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Ads Landing Page Advertising Text 144

Neil Patel

APRIL 7, 2021

Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. Why Should You Use Thought Leadership Marketing in Your Paid Ads? Imagine a paid ad with insightful advice from a featured thought leader. More interaction with paid ads also means more exposure to your business.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

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Ads Landing Page Ad Copy Copy 73

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. By humanizing your PPC ads, you can stand apart from your competitors. Create Relevant Ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Melanie Saxton

FEBRUARY 16, 2023

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. Rely on me for your website content, ads, emails, newsletters, press releases, documents, scripts, blog posts, and more!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 99

IT Ad Copy Keywords Landing Page 99

Neil Patel

APRIL 19, 2021

To run a Twitter ad campaign, you must set objectives. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Twitter Ads Are Dirt Cheap. However, there’s even more incentive: Twitter ads are dirt cheap. 3 Types of Twitter Ads You Can Leverage. Promoted Tweets.

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Advertising Ad Copy Social Media Brand Awareness 128

Freelance Writing Jobs

JANUARY 22, 2023

Promotions A promotional email can capture the attention, make readers aware of a new product, and also help to increase sales or email subscribers. PPC Ads PPC advertising, or Pay-Per-Click advertising, is a method of marketing in which companies promote an ad online and pay a fee each time a consumer clicks on the ad itself.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway. How is it different from local SEO? Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

The Hoth

JANUARY 16, 2024

Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Read on to learn everything you need to know about paid ads and organic SEO, including notable pros and cons. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies.

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Ad Copy Copy Ads Persuasion 136

Smart Blogger

JANUARY 22, 2024

Content Marketing Content marketing is the art of storytelling that captivates your audience while subtly promoting your brand. Google Ads Utilizing Google Ads effectively can catapult your brand’s visibility to new heights. This strategy can be refined by segmenting your audience based on their behavior.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Types of Facebook Ads. Facebook lets you choose from four main ad types.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. Here’s how.

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Marketing Ad Copy Advertising Copy 123

Content Writing

DECEMBER 20, 2022

If by any chance you want to harness advantages of digital marketing to promote your business, you should distinguish content writing from copywriting. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy. Cost-per-mills (CPM ads). Emails Newsletters .

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Copywriter Copywriting Electronics Writing 94

Neil Patel

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. It’s a star rating below the URL on the ad.

Ads 104

Ads Keywords Text Ad Copy 104

Content Hacker

JUNE 30, 2023

We’ll discuss collaborating with niche experts, creating supplementary materials, the power of CTAs, using social media channels for promotion, and more on how to sell my course through my blog. Potential cross-promotion opportunities between your audiences. A wider network of connections leads to increased exposure for your course.

Collaboration 85

Collaboration Blog Blogging Banking 85

Jane Friedman

APRIL 19, 2023

I did the same writing copy for Amazon ads. ChatGPT gave me some ideas to work with, and I then created copy in my own words. Also write press releases, book blurbs, ad copy, blog posts, etc. I haven’t applied any of it yet (other than the aforementioned Amazon ad copy).

Creativity 126

Creativity Ad Copy Copy Writer 126

Smart Blogger

JULY 6, 2023

From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. With the time-sensitive and location-specific nature of mobile devices, you can deliver promotional messages tailored to the user’s context. This strategy involves inserting ads within mobile games.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Yes and yes.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Neil Patel

DECEMBER 4, 2020

When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. Google wants to send people to high-quality results, and if your ad achieves this, it’s more likely to be favored by the search engine’s algorithm. billion searches per day. billion searches per day.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Smart Blogger

AUGUST 11, 2023

Every post you make, every ad you launch, and every Messenger chat you engage in is a deliberate act in this bustling metropolis to pull people into your shop. But Facebook’s ad targeting is so nuanced that it’s like turning that haystack into a magnet. Start small, test different ad formats, and target specific demographics.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

BKA Content

JANUARY 19, 2023

The first is via paid traffic such as paid ads. Paid Traffic Marketing Paid traffic, also known as pay per click (PPC), is a method of marketing where you can pay to have ads targeted to your prospective customers in the hopes they will click your ad to land on your website. Which one is best? Let’s get into it.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

ContentWriters

NOVEMBER 15, 2023

In the past couple of years, even more advanced tools have emerged to generate entire articles, product descriptions, social media posts, books, ad copy, and more. Google can promise that its systems will promote quality information from reliable sources while filtering out information that may go against consensus.

SEO 64

SEO Content Content Creation Finance 64

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. It takes a lot of time to test ad copy, photos, and colors to see if they’ll resonate with your audience. What Are LinkedIn Insights? Increased Employee Retention.

Banking 125

Banking Social Media Healthcare Advertising 125

ProBlogger

JUNE 21, 2016

By ProBlogger Facebook and Instagram Ad Expert Angela Ponsford. And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March. Instagram ads are set up from within Facebook. Getting Started. An image or video.

Ads 33

Ads Ad Copy Management Advertising 33

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . As such, you’ll be able to quickly and efficiently update your old content, all while adding new insights and taking new angles on familiar subjects. . How to promote your account. The best part? Posting tips.

IT 105

IT Proofreader Writing Content 105

Copywriter Collective

JANUARY 24, 2023

They can make a pretty standard ad copy sound so exciting. The seven-line advert he crafted had the intention of promoting a handbook for priests. These include:- B2B or B2B copywriting , depending on the target audience Marketing copywriting for promoting products or services.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

The Creative Penn

DECEMBER 10, 2023

The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. The first section is an ad about vibrant decorative stones for the garden, clearly not relevant. The top section is again based on ads, but it’s relevant so I don’t mind.

Keywords 87

Keywords Advertising Text Engineering 87

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. That said, there’s no point in advertising on the site unless you follow LinkedIn ads best practices. In this post, I explore how you can set up LinkedIn ads to connect you with your target customer without annoying them. Scroll along to ‘Ads’ on the end and click.

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Ads Advertising Text Social Media 104

Content Hacker

NOVEMBER 1, 2022

This brand voice example: Promotes a positive body image. On official branding, ads, copy, and packaging, what if you saw the brand name spelled various ways, like “CocaCola” or “Coca-COLA” or “Coca cola”? Encourages confidence. Feels powerful and optimistic. How do they follow you?

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Brand Content Creation Communication Social Media 98

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

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Ads Landing Page Brand Awareness Social Media 145

The Creative Penn

APRIL 24, 2023

So with my books, the back of my mind was, what if some journalists think, oh, you're trying to promote arranged marriages or some kind of archaic out-of-date tradition. However, I was prepared for those questions that might come up and how I would answer it, and say, well, I'm not actually promoting it at all.

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Marketing Publisher Publishing Publishing 86