The Creative Penn

SEPTEMBER 18, 2023

You can read all my lessons learned from previous years on my timeline so far – and remember, just like everyone else, I started out by writing my first book with no audience! This makes advertising it that much easier and cheaper, especially as it's not a ‘popular' genre crowded with advertisers.

Creativity 98

Creativity Sales Retail Publisher 98

The Hoth

FEBRUARY 2, 2023

They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Zevo’s senior director attributes this testing to shaping their brand communications, which led the brand to strike deals with major retailers Target and Home Depot.

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, an algorithm can be built to categorize creative assets for various segments of your target audience. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements.

Marketing 125

Marketing Healthcare Utilities Finance 125

The Creative Penn

MARCH 25, 2024

So I launched myself into learning Facebook ads to advertise Lori's books. I found I really enjoyed the Facebook ads dashboard, creating ads and all that kind of stuff, and all that the geeky stuff around ads. So I just launched myself into advertising Lori's books. So I don't like to do nothing.

Ads 52

Ads Marketing Sales Retail 52

Neil Patel

AUGUST 6, 2021

With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024 , you’ll want your customer retention strategy to be solid enough to get you a piece of that pie. Understand Your Audience. For your ads to be effective, though, you must ensure they’re engaging and targeted. How do you do that?

Landing Page 142

Landing Page Social Media Sales SEO 142

The Creative Penn

DECEMBER 10, 2023

The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. Email marketing, paid ads, and even content marketing have been specifically targeted to easily identifiable groups. It can do so much for you — just ask.

Keywords 98

Keywords Advertising Text Engineering 98

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. Does a red CTA button outperform a green button for other psychological reasons in your target audience? It’s hard to tell. Tactic #3: Showcase Instant Gratification.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Moz

DECEMBER 14, 2020

But you can uncover even more by doing things like conducting a competitive analysis of other sites, advertising messaging, advertising spend, and content creation. Advertising. Advertising is always one of the first areas I look to when testing. Use your advertising as a way to learn and inform other marketing efforts.

Landing Page 58

Landing Page Ad Copy Advertising Copy 58

Moz

NOVEMBER 8, 2020

Moving off the SERP, it’s helpful to know how nearly every advertisement we see is somehow targeted to us. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target. Although many CPCs might range in the $2 - $3 range, some are $10 and up.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64