The Hoth

JANUARY 16, 2024

That way, your ads will direct users to landing pages designed to convert, greatly increasing your chances of generating a lead or sale. The search engine marketing and advertising world is on the cusp of some huge changes, and both SEO and PPC will look drastically different in a few short months. Why is that?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Ashleyn Writes

FEBRUARY 16, 2022

In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. … but let’s get some definitions established. WHAT IS ADVERTISING? Advertising is paid marketing placements. Think ads on any social media platform, paid placements, and some partnerships. Helen Woodward.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

JUNE 15, 2021

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. Maybe you’ve set your budget and ad parameters and are ready to go. How do you get those paid ad leads to actually convert?

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. Types of Facebook Ads. Facebook lets you choose from four main ad types. Choose Your Ad Objective.

Marketing 145

Marketing Social Media Advertising Management 145

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. This could be a city, state, zip code, neighborhood, or a custom local radius.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. Sprout Social Sprout Social is an all-in-one solution that helps you manage your social media accounts while finding and connecting with the people who love your brand. Keep an eye out for the top-performing ads.

Social Media 133

Social Media Keywords SEO Advertising 133

Neil Patel

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. Unlike traditional Google Ad campaigns, Google automates the targeting and delivery of Performance Max campaigns based on the information you provide. Then you’re in luck.

Advertising 92

Advertising Agency Ads Creativity 92

Neil Patel

DECEMBER 14, 2020

Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Then come back to this post for a deep dive into advertising.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

AUGUST 19, 2021

Tinder could be the hookup your brand is looking for. Let’s take a deep dive into how Tinder Ads can help your business. Let’s take a deep dive into how Tinder Ads can help your business. How Do Tinder Ads Work? These display ads are shown to users who haven’t upgraded to the ad-free experience.

Ads 84

Ads Ad Copy Copy Creativity 84

Intergrowth

NOVEMBER 14, 2022

After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. But first: The Mandatory Definitions: SEO vs. PPC vs. SEM. PPC = Pay Per Click Advertising. Pros and Cons of PPC Advertising.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. However, the tantalizing world of advertisements isn’t as straightforward as it seems.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Content Hacker

DECEMBER 15, 2022

He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. We’re taking on 2-3 clients at a time for high-converting brand websites. In this campaign specifically, I tested 100% AI-written copy against my own.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. So, instead of guessing, test it out to know definitively which time period works best for you and leads to more conversions to your premium product. But, if you offer them a free trial, you can increase conversions by 328%.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Moz

NOVEMBER 22, 2018

Are you definitely not saying these things in the content of your website? Then run an AdWords campaign and test out those title tags in the title of the ad. Test out new ad copy — that would be your meta descriptions — and see what actually brings a higher click-through rate. The people below me aren't as good as me.

SEO 55

SEO Keywords Copy Ad Copy 55

The Creative Penn

APRIL 24, 2023

Why is publicity still useful in an age of pay-per-click direct advertising? ” I think there's definitely a balance, and I talk a lot in my book about this, that there's a bit of a litmus test where you can ask yourself certain questions to see if it's a story. ” But actually, you're growing your brand.

Marketing 98

Marketing Publisher Publishing Publishing 98

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Er, gotta add to that a good advertising, plus that we want readers to ACT (not literature). I actually just noticed the brand of shampoo my friend gave to me: A’kin Lavender Shampoo. Look again. See how many objects and items have words on them. The opening sentence of a letter.

Copy 52

Copy Freelance Copywriter Copywriting 52

Moz

JANUARY 16, 2019

They might make a dent, but they definitely won’t move the needle. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust.

Promotion 57

Promotion Content Social Media Manufacturing 57

Content Marketing Institute

NOVEMBER 7, 2017

No brand can exist in a vacuum. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase. Native advertising. . Click To Tweet. Image source.

Promotion 103

Promotion Content Social Media Advertising 103