Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. People trust ethical brands as they’re authentic and transparent.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Neil Patel

OCTOBER 14, 2021

Then, the rest of the ad copy is written in simple language to draw attention to the Black Friday ad. How do you make sure your Black Friday ad campaign makes your offers clear and attractive? Make it easy to understand with simple ad copy like in the Clash of Clans image. Keep the ad copy clear.

Ads 125

Ads Ad Copy Social Media Copy 125

The Hoth

JANUARY 16, 2024

SEO stands for search engine optimization, and it’s the practice of modifying your web content to rank better for your most important keywords on search engines like Google. Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? Do it wrong, and you’ll waste your budget on clicks that don’t lead to conversions.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Credible Content

MAY 29, 2023

This helps establish trust, making it more likely that readers will engage with your brand and become loyal customers. Enhanced Marketing and Advertising Copywriting plays a crucial role in marketing and advertising. Ensure they are optimized with relevant keywords and align with search engine best practices.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 11, 2021

There’s no such thing as “passive income” when running and managing Google Ads campaigns. Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

OCTOBER 26, 2020

Amazon, in return, makes a profit on ad sales (to the tune of $3 billion in some years). Killer keyword strategies matter too. I’ll walk you through Amazon ad setup best practices, so you’ll know just what to do to get your products flying off the shelves. Why Your Business Should Use Amazon Ads.

Ads 119

Ads Ad Copy Electronics Keywords 119

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. The dashboard has eight tabs at the top for easy access to things like keyword research, SEO tools, PPC research, tracking, and reports. You can also view their monthly clicks and monthly value.

Ad Copy 63

Ad Copy Keywords Projects Advertising 63

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Copywriting is more than just decorating your advertisements with words. It serves as the foundation of your brand’s voice and messaging. Its primary objective?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Google Ads (formerly known as Google AdWords) is the best-known SEM platform.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Neil Patel

OCTOBER 7, 2021

Studies show 90 percent of users find personalization appealing and 80 percent of consumers are more likely to make a purchase when brands provide personalized experiences. This will help customers connect with your brand better. Use Contextual-Based Advertising. That’s where contextual advertising comes in. Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. This could be a city, state, zip code, neighborhood, or a custom local radius.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

JULY 11, 2023

But how do you keep up and ensure your brand remains visible in the vast digital sea? It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads.

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. How do you pick keywords for this brand type?

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

APRIL 14, 2021

If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you. I suggest using UberSuggest, which is my own free keyword research tool. The keyword tool acts much like a thesaurus. In other words, what is the intent of the keyword?

Landing Page 143

Landing Page Advertising Keywords Ads 143

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. Let’s find out.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Freelance Writing Jobs

JANUARY 22, 2023

Images sourced from remotetribe.life Simple and straightforward content that naturally weaves primary and secondary keywords works best here. In time, that curiosity can be cultivated into brand loyalty and trust. Landing Pages A landing page is created for a specific marketing campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

MARCH 16, 2021

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Every business, every brand, every entity with a digital presence needs compelling content. This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. However, for all their benefits, these ads can sometimes lack something. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. Impeccable keyword research.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads? Find a Niche Topic Related to Your Brand.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. However, the tantalizing world of advertisements isn’t as straightforward as it seems. End results?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Smart Blogger

JULY 13, 2023

It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

The Creative Penn

DECEMBER 10, 2023

If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again. The search engine sends traffic, either organically or through pay-per-click ads, which are placed on popular keywords and keyword phrases. Let’s take sales descriptions first.

Keywords 98

Keywords Advertising Text Engineering 98

Content Hacker

DECEMBER 15, 2022

He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. We’re taking on 2-3 clients at a time for high-converting brand websites. In this campaign specifically, I tested 100% AI-written copy against my own.

Copywriter 105

Copywriter Copywriting Writing Copy 105

BKA Content

JANUARY 19, 2023

In its basic form, SEO is the practice of optimizing your web pages with targeted keywords that people search for in an effort to help your website rank on search engines. You have the ability to target specific keywords, audiences, interests, and behaviors depending on the platform you use. Cons: PPC advertising is expensive!

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

NOVEMBER 3, 2021

Marketing campaigns, social posts, ad copy, and website flow are all included in that process. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements. That’s right, data labeling can do more than just categorize data based on keywords. Optimize Prices.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. Ready to craft magnetic copy for your ads?

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

ProBlogger

JULY 25, 2012

When bloggers think of online advertising, they usually think first of selling it, rather than buying it. But buying ad space can be a great traffic-generation technique if you’re careful in terms of how you go about it. So your first step is really to think about who you want to target with your advertising. social media.

Advertising 38

Advertising Entertainment Social Media Copy 38

Moz

NOVEMBER 22, 2018

Negative keywords The first thing is negative keywords. Negative keywords, obviously really important. Often when we need to take over an AdWords account, there aren't a lot of negative keywords. But if it's a well-managed account, there are probably lots of negatives that have been added there over time.

SEO 55

SEO Keywords Copy Ad Copy 55

Neil Patel

APRIL 5, 2023

It offers an easy way to stay in the loop about what’s happening in their industry or with their favorite brands. To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for.

Social Media 133

Social Media Keywords SEO Advertising 133