Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail.

Ads 127

Ads Ad Copy Advertising Social Media 127

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. However, short-form copywriting like social media posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. To the dismay of writers like myself, AI is great at copywriting!

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75

Make a Living Writing

APRIL 18, 2023

Some will say social media is amazing, some will say it is a waste of time. 1 – Ogilvy on Advertising by David Ogilvy When it comes to learning about copywriting, you should always start with one of the first men who pioneered copywriting as we know it, David Ogilvy. You will also find that some contradict each other.

Copywriter 117

Copywriter Copywriting Copy Persuasion 117

Neil Patel

MARCH 15, 2021

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? How much do Instagram ads cost?

Ads 104

Ads Social Media Advertising Ad Copy 104

Smart Blogger

NOVEMBER 13, 2023

From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Content Marketing In the realm of content marketing , your goal is to become a thought leader in your field. Leveraging a Facebook ad offers an opportunity to reach specific demographics.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Neil Patel

FEBRUARY 17, 2021

How does this fit with paid advertising? Sales promotions aren’t useful unless you promote them, and one of the most effective ways to do this is through paid advertising. Whether you advertise on Google, Facebook, Amazon, LinkedIn, or any other platform, you need to attract people’s attention. It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. The Importance of Business Ethics in PPC Ads. Don’t Advertise Misleading Products. Anything else is dishonesty.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. In other words, businesses are actively pursuing customers across this social media platform, so it makes sense to build your own presence there.

Marketing 145

Marketing Social Media Advertising Management 145

Content Hacker

JUNE 30, 2023

We’ll discuss collaborating with niche experts, creating supplementary materials, the power of CTAs, using social media channels for promotion, and more on how to sell my course through my blog. Table of Contents: How to Sell Online Courses Through Your Blog How to Sell My Course Through My Blog? More on CTAs later.)

Collaboration 98

Collaboration Blog Blogging Banking 98

Neil Patel

OCTOBER 7, 2021

This represents a considerable change for marketers who heavily relied on cookies for their ad campaigns. When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Leverage the power of social media to understand what your target market wants.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Copywriter Collective

MAY 3, 2024

Keep Your Content Draft Simple When discussing marketing content, it’s important to understand that only a small portion is required to present detailed information. Therefore, it’s essential not to overcomplicate your content. This is why experts suggest you write content in simple words.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. By this point you might be wondering how does copywriting differ from content writing?

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

JUNE 29, 2021

It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. Social Media. Paid Advertising.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

APRIL 9, 2021

LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. For example, they have several different types of insights: people, industry, advertising, and talent. LinkedIn Advertising Insights. LinkedIn People Insights.

Banking 125

Banking Social Media Healthcare Advertising 125

Neil Patel

DECEMBER 4, 2020

With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself. For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. Lauderdale.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Have a lot of great content?

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

JANUARY 19, 2022

Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market. Keep in mind, we’re not talking about paid advertisements (yet). Their strategy consists of using content marketing to drive more traffic to their website and, ultimately, their local business.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Ashleyn Writes

FEBRUARY 16, 2022

So, I’ve been the pitcher—the one securing coverage thanks to a media pitch in magazines like Bon Appetit and newspapers like USA Today— and the pitchee (if you will), the one writing content for outlets like Style Me Pretty , About.com, and Southern Living, to name a few. WHAT IS ADVERTISING? Helen Woodward. Pay-to-play, baby.

Media 147

Media Copy Advertising Creativity 147

Smart Blogger

AUGUST 11, 2023

Facebook is one of the world’s largest social media platforms. It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. Groups, events, and shared content all foster a sense of belonging, making users more likely to engage with and trust your brand.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Neil Patel

OCTOBER 7, 2021

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 10, 2021

I always talk about the importance of targeted content. How do they consume content? You can look at what they’ve written, what the blurb is, what social media pages they run, and even do a deep dive into their website. Engage with readers on social media. Offer extra content. How often do they read?

Marketing 143

Marketing Social Media Sales Construction 143

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Intergrowth

NOVEMBER 14, 2022

After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. PPC = Pay Per Click Advertising. Our SEO strategies rely on content marketing. We’ve included a dozen other benefits of content marketing here.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

NOVEMBER 3, 2021

For example, analyzing a photograph and labeling it with the contents of the image. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements. Optimize Prices.

Marketing 125

Marketing Healthcare Utilities Finance 125

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable. In other words, without having to deploy paid advertising or paid search ads to generate traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

APRIL 7, 2021

If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. In contrast, evergreen content typically focuses on timeless topics. Evergreen ads may not seem as striking when compared to ads on trending topics and sales. Get More Engagement.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Copywriter Collective

JANUARY 24, 2023

The copy should persuade, tell a story, and sway audiences to take a specific action. Take the example of a product advertisement. They can make a pretty standard ad copy sound so exciting. In marketing, copywriters create written content or copy for advertising purposes. Copywriting, What Is It?

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Neil Patel

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Organic reach is the number of people who see your content without paid distribution. Not any more. There are more than 3.5

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

APRIL 28, 2021

Google offers different ways of adding images to PPC ads through Discovery ads or its image extensions option , or you could use Facebook’s carousel ads. However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Social Media.

Ads 81

Ads Creative Director Storytelling Advertising 81

Smart Blogger

AUGUST 5, 2023

B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising. Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

BKA Content

JANUARY 19, 2023

Cons: PPC advertising is expensive! You have to spend a lot of money to “dial in” your campaigns by testing ad copy, images, videos, and call to action verbiage. The second your budget runs out, your ads stop showing. Pros: Creating content is much cheaper than doing PPC. It is not an immediate effect.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

ProBlogger

OCTOBER 31, 2016

If a certain age group outperformed the others then you might want to only target that age group with your next ads. Conversely, if you really want to target a certain age group and they weren’t clicking on your ad then you might decide to try a different image or different ad copy to try and get them to engage.

Advertising 54

Advertising Ad Copy Ads Management 54

Neil Patel

MARCH 16, 2021

What exactly are PPC ads, and how can they help your business? Pay-per-click (aka PPC) ads are an online advertising model. Advertisers bid on specific keywords and only pay when a user clicks through. Here are a few of the different types of PPC ads: search result display social media video retargeting.

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

APRIL 7, 2021

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Why Should You Use Thought Leadership Marketing in Your Paid Ads? When this happens, they already have a positive perception of your brand (if you have created compelling ad content).

Ads 116

Ads Marketing Brand Awareness Education 116