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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145
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Search Engine Marketing (SEM) in 2024: The Ultimate Guide

The Hoth

Whether users want to research products, answer a question, find a local business, or educate themselves on a new topic – search engines like Google and Bing are their first stop, even in the age of AI. Particularly, search engine marketing involves the use of paid advertising to promote products and services.

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Competitor Analysis: Core Principles and How to Conduct One

Backlinko

This should include information like: Age Gender Location Occupation Level of education Interests Hobbies Income Platform usage It’s essential to recognize that you may have various types of target customers. Here’s an example to give you a better grasp: Imagine there’s a website that writes a blog about advertising.

Ad Copy 87
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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. People go to blogs for education and answers, not for a sales pitch.

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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. What Is a Good CTR for Paid Ads?

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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy.