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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

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8+ Proven Copywriting Formulas (& Examples) to Write Like a Pro

Smart Blogger

In this article, I’ll show you how to use the copywriter’s equivalent of the Force to consistently write copy that converts and I’ll also provide examples. Use these nine formulas anywhere you need to write effective copy: social media posts, sales copy , email marketing , blog posts , and more. Let’s dive in.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. This scenario illustrates the essential role copywriting plays in marketing. Copywriting is more than just decorating your advertisements with words.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts.

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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

The ad copy on a box of CDs. Market yourself with every sentence. Help your web copy get read by new clients who can’t wait to hand you money for the services you offer. Get your sales copy read. If you need killer copy that hooks in new clients and gets them reaching for their wallet, contact us today.

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