Neil Patel

DECEMBER 4, 2020

Even if you have a smaller real estate business, you don’t have to rely on third-party databases to get traffic to your listings through real estate marketing. With pay per click (PPC) advertising, you can bring people directly to your real estate website, where you own the medium and are in control of how you present yourself.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Neil Patel

JUNE 9, 2021

It’s no secret that competition in online advertising has become super stiff. That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. An ethical marketer builds their PPC campaigns based on both moral and business perspectives.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Backlinko

DECEMBER 21, 2023

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 103

IT Ad Copy Keywords Landing Page 103

Neil Patel

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? Not sure where to start? Start Early to Benefit More.

Ads 125

Ads Ad Copy Social Media Copy 125

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Marketing 143

Marketing Social Media Sales Construction 143

Smart Blogger

AUGUST 11, 2023

Trying to navigate the ever-changing landscape of Facebook marketing? Discover the tools and insights to elevate your Facebook marketing game, turning casual browsers into committed buyers. What is Facebook Marketing? It blends crafted content, targeted advertisements, audience interaction, and brand reputation management.

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%

Ads 125

Ads Ad Copy Writing Copywriter 125

Copywriter Collective

MAY 3, 2024

Keep Your Content Draft Simple When discussing marketing content, it’s important to understand that only a small portion is required to present detailed information. Whether writing unique ad copies or emails, you must convey your message using simple language so that your target audience understands the message.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Neil Patel

FEBRUARY 17, 2021

Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads? Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. How does this fit with paid advertising? It’s in the name!

Promotion 131

Promotion Sales Ad Copy Retail 131

BKA Content

JANUARY 19, 2023

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales.

Marketing 52

Marketing Search Engine Optimization Lead Generation Insurance 52

Neil Patel

APRIL 7, 2021

Thought leadership marketing is a powerful thing. Let’s learn more about how you can use paid ads to build your personal brand as a thought leader. What Is Thought Leadership Marketing? A marketing executive may want to become a thought leader to attract more clients to their agency.

Ads 116

Ads Marketing Brand Awareness Education 116

Grammarly

SEPTEMBER 18, 2023

Marketers and advertisers can use AI copywriting to save time and money. Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script.

Copywriter 93

Copywriter Copywriting Script Marketing Copy 93

Neil Patel

APRIL 27, 2021

International PPC Ad Strategies. There are many reasons a marketer or company would want to run international PPC ads in another country. Or, perhaps you are doing well in your current country but are ready to expand your market. Create International PPC Ads That Appeal to Local Culture.

Ads 89

Ads Ad Copy Advertising Copy 89

The Hoth

OCTOBER 20, 2022

Have you been thinking about buying pay-per-click advertising for your business? Many businesses wander down the road of paid ads. In fact, nearly all small businesses advertise and about 45% of small businesses use PPC regularly. . In basic terms, PPC is when an advertiser pays for an advertisement each time it’s clicked.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Neil Patel

AUGUST 11, 2021

Ideally, you want as many clicks as possible but if your ad isn’t getting clicks, you may want to rethink your copy or ad targeting. The way talented advertisers are able to scale ads is by determining how much money they need to put in to get a click or conversion. That’s a high-performing ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Don’t get us wrong; they’re still two of the most effective marketing channels that exist online and will continue to be for many years to come. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Content Hacker

JUNE 30, 2023

In this post, we’ll cover everything from choosing the perfect platform to marketing strategies that will help you, too, sell your course like hotcakes. Market Your Course Effectively 5. Use Paid Advertising to Sell Your Online Courses 8. Choose the Right Course Platform 2. Collaborate with Niche Experts 3.

Collaboration 98

Collaboration Blog Blogging Banking 98

Intergrowth

NOVEMBER 14, 2022

One of those audits involves marketing. Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. Pros and Cons of SEO.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Make a Living Writing

APRIL 18, 2023

1 – Ogilvy on Advertising by David Ogilvy When it comes to learning about copywriting, you should always start with one of the first men who pioneered copywriting as we know it, David Ogilvy. Ogilvy on Advertising is the book for anyone who not only wants to be a copywriter, but wants to work in advertising in general.

Copywriter 114

Copywriter Copywriting Copy Persuasion 114

Neil Patel

JULY 29, 2021

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Why Should You Advertise on Reddit? What Are the Different Types of Reddit Ads? Promoted Posts. Offer Immediate Value.

Ads 110

Ads Sales Banking Advertising 110

Smart Blogger

NOVEMBER 13, 2023

The digital education market is booming, and standing out as an online course creator can be daunting. From leveraging sales funnels to creating an irresistible social media marketing campaign, we’ve got you covered. Content Marketing In the realm of content marketing , your goal is to become a thought leader in your field.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Neil Patel

MARCH 15, 2021

Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? Is Instagram advertising suitable for your business? 12 Factors That Affect the Cost of Instagram Ads. Ready to move past building your Instagram following and try advertising?

Ads 104

Ads Social Media Advertising Ad Copy 104

Freelance Writing Jobs

JANUARY 22, 2023

Being a good writer is one thing, but having the skills necessary to adapt to different content formats without losing the messages and goals of your marketing content are perhaps the most important part of being a solid and dependable content writer. Landing Pages A landing page is created for a specific marketing campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75

ContentWriters

OCTOBER 27, 2022

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). What Is Paid Search?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. Even if you don’t know what a Google Search Network ad is, know more than enough to run a profitable Search Campaign of your own. Chances are, if you’ve used the internet, you’ve come across advertisers who are running Google Search Campaigns.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Smart Blogger

AUGUST 5, 2023

The answer lies in the way they approach marketing, sales, customer service, and even product development. Knowing the difference in this area influences everything from product development to marketing and sales strategy. Audience Targeting When it comes to marketing, B2B usually targets a niche market with a specific set of needs.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Smart Blogger

MAY 26, 2023

They are strategists, understanding the nuances of the market and the target audience. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. Think blog posts , articles, ebooks.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. What are you trying to achieve with your marketing efforts? Here are some of the most popular: Content Marketing.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

ProBlogger

OCTOBER 31, 2016

Unless you’ve been living under a rock, you’re probably aware that Facebook ads are one of the best marketing tools available to bloggers and business owners. But whether you’re a complete newbie to Facebook ads or if you’ve been using them for a while, there’s probably still a heap of features that you didn’t even know existed.

Advertising 55

Advertising Ad Copy Ads Management 55

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. As marketers, we live and thrive with the data. For example, they have several different types of insights: people, industry, advertising, and talent.

Banking 125

Banking Social Media Healthcare Advertising 125

Ashleyn Writes

FEBRUARY 16, 2022

The first copy I include when I write a media pitch (even before the hook). The difference in PR and marketing, + multiple media pitch examples so you can swipe copy for your own email pitch template—which you can craft by the end of this post. WHAT IS ADVERTISING? Advertising is paid marketing placements.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

DECEMBER 14, 2020

Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. How Do Facebook Ads Work? Someone’s clicking.

Ads 144

Ads Landing Page Advertising Text 144